SBD/23/Collegiate Sports

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  • THE GRANDDADDY OF THEM ALL RAISES PRICES TO MATCH NAME

         The Rose Bowl will raise ticket prices for the '96 game
    58.7%, from $48 to $75, helping increase the game's payout to the
    Big Ten and Pac 10 from $6.7M each to $8.1M each.  Pac 10
    Commissioner Tom Hansen, a member of the Tournament of Roses
    Management Committee, told the L.A. TIMES the move "was spawned
    by the beginning of the Bowl Alliance," and is now priced
    accordingly to "events of similar stature."  Also cited for the
    increase was the "heightened interest" in the game the past two
    years.  Hansen: "To keep the Rose Bowl as a premier game, we have
    to be competitive with the Alliance bowls.  They are pooling
    money to pay competing teams about $8.4 million and we have to
    compete with that."  The Fiesta Bowl charges between $55-$150;
    Fed/Ex Orange Bowl tickets will be $50 for this year's game.
    Nokia Sugar Bowl Exec  Dir Troy Mathieu told the TIMES their
    prices run from $50-$100, depending on location (Jim Hodges, L.A.
    TIMES, 5/23).
    

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