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SBD/22/Sponsorships Advertising Marketing
MILLSPORT GAINS VISA'S NFL SPONSORSHIP AND DOUBLETREE HOTELS
Published May 22, 1995
Millsport, the CT-based sports consulting service, recently gained two portfolios: Visa and Doubletree Hotels. Millsport will handle Visa's NFL sponsorship, and be responsible for design and implementation of individual NFL marketing tie-ins, coordination of Visa's Super Bowl presence and other Visa/NFL events. Doubletree Hotels Corp. has retained Millsport to assist in the 104-member hotel group in the development and leveraging of targeted sports sponsorships. Millsport Chair Jim Millman said their objective is to "help Doubletree utilize and leverage sports sponsorship on a targeted basis to build business." Millsport will assign a full-time account executive at Doubletree's corporate headquarters in Phoenix, AZ. The first major sponsorship handled by Millsport for Doubletree will be their sponsorship of the NCAA (Millsport).