CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings Details Emerge On Oakland Plan For Raiders Rights Fees Make "TNF" Unlikely To End Patriots Could Play Raiders In Mexico Next Season Packers' Pennel Sues NFL, NFLPA ESPN Gets First "MNF" Ratings Increase Of '16
SBD/22/Sponsorships Advertising Marketing
MILLSPORT GAINS VISA'S NFL SPONSORSHIP AND DOUBLETREE HOTELS
Published May 22, 1995
Millsport, the CT-based sports consulting service, recently gained two portfolios: Visa and Doubletree Hotels. Millsport will handle Visa's NFL sponsorship, and be responsible for design and implementation of individual NFL marketing tie-ins, coordination of Visa's Super Bowl presence and other Visa/NFL events. Doubletree Hotels Corp. has retained Millsport to assist in the 104-member hotel group in the development and leveraging of targeted sports sponsorships. Millsport Chair Jim Millman said their objective is to "help Doubletree utilize and leverage sports sponsorship on a targeted basis to build business." Millsport will assign a full-time account executive at Doubletree's corporate headquarters in Phoenix, AZ. The first major sponsorship handled by Millsport for Doubletree will be their sponsorship of the NCAA (Millsport).