Sources: Goodell Says No L.A. Franchise In '15 CBS Nat'l Window, "SNF" See Blowouts Dolphins' Ross Opting For Team Continuity Lenovo's NFL Deal Leads To Brand Awareness Spike "TNF" Ratings Down For Titans-Jags Luck Reiterates Stance On Likeness Compensation Rice Univ. Upgrading Football Stadium WVU Looking For Luck's Replacement Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe
SBD/22/Sponsorships Advertising Marketing
MILLSPORT GAINS VISA'S NFL SPONSORSHIP AND DOUBLETREE HOTELS
Published May 22, 1995
Millsport, the CT-based sports consulting service, recently gained two portfolios: Visa and Doubletree Hotels. Millsport will handle Visa's NFL sponsorship, and be responsible for design and implementation of individual NFL marketing tie-ins, coordination of Visa's Super Bowl presence and other Visa/NFL events. Doubletree Hotels Corp. has retained Millsport to assist in the 104-member hotel group in the development and leveraging of targeted sports sponsorships. Millsport Chair Jim Millman said their objective is to "help Doubletree utilize and leverage sports sponsorship on a targeted basis to build business." Millsport will assign a full-time account executive at Doubletree's corporate headquarters in Phoenix, AZ. The first major sponsorship handled by Millsport for Doubletree will be their sponsorship of the NCAA (Millsport).