Josh Norman Critical Of Goodell, De Smith Giants Still Getting Scrutiny Over Brown Silence Tom Brady Launches Line Of Healthy Snacks Steelers G Wants Players To Prep For Lockout Source: Players Meeting With NFL Over PED Allegations King: Bowlen Had Strong Case For HOF Adelson: Vegas Stadium Should Be Top Priority NFL Reportedly Nixes Tirico As "TNF" Option Wearable Device Could Lead To Fewer Injuries Harrison, Packers LBs Agree To NFL Interviews
SBD/22/Sponsorships Advertising Marketing
MILLSPORT GAINS VISA'S NFL SPONSORSHIP AND DOUBLETREE HOTELS
Published May 22, 1995
Millsport, the CT-based sports consulting service, recently gained two portfolios: Visa and Doubletree Hotels. Millsport will handle Visa's NFL sponsorship, and be responsible for design and implementation of individual NFL marketing tie-ins, coordination of Visa's Super Bowl presence and other Visa/NFL events. Doubletree Hotels Corp. has retained Millsport to assist in the 104-member hotel group in the development and leveraging of targeted sports sponsorships. Millsport Chair Jim Millman said their objective is to "help Doubletree utilize and leverage sports sponsorship on a targeted basis to build business." Millsport will assign a full-time account executive at Doubletree's corporate headquarters in Phoenix, AZ. The first major sponsorship handled by Millsport for Doubletree will be their sponsorship of the NCAA (Millsport).