Vikings Reinstate Peterson Despite Abuse Charges NFL Hires Cynthia Hogan As DC Lobbyist Domestic Violence Hires Seen As Positive For NFL "MNF" Overnight Down Despite Late Win Radisson Suspends Vikings Sponsorship NFL Supports Commission Of HOF Village Panthers' Greg Hardy Could Play This Week Richard Sherman Releases Line Of Sunglasses 49ers Look To Improve Traffic Flow At Levi's Vikes: Peterson Expected To Play Next Sunday
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
MILLSPORT GAINS VISA'S NFL SPONSORSHIP AND DOUBLETREE HOTELS
Published May 22, 1995
Millsport, the CT-based sports consulting service, recently gained two portfolios: Visa and Doubletree Hotels. Millsport will handle Visa's NFL sponsorship, and be responsible for design and implementation of individual NFL marketing tie-ins, coordination of Visa's Super Bowl presence and other Visa/NFL events. Doubletree Hotels Corp. has retained Millsport to assist in the 104-member hotel group in the development and leveraging of targeted sports sponsorships. Millsport Chair Jim Millman said their objective is to "help Doubletree utilize and leverage sports sponsorship on a targeted basis to build business." Millsport will assign a full-time account executive at Doubletree's corporate headquarters in Phoenix, AZ. The first major sponsorship handled by Millsport for Doubletree will be their sponsorship of the NCAA (Millsport).