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PERMANENT SEAT LICENSING KEY TO TAMPA STADIUM EFFORTS
Published May 22, 1995
The Tampa Sports Authority (TSA) is hiring Max Muhleman, "pioneer" of the permanent seat license, to "convince fans that buying Bucs' season tickets is a sound, long-term investment," according to Jim Kenyon of the TAMPA TRIBUNE. Muhleman estimates that nearly $100M can be raised in Tampa through PSLs, premium seating and stadium advertising. Ownership has stated that renovating Tampa Stadium has "no appeal," and new stadium costs are estimated at $175M. Muhleman has been successful with PSLs in Charlotte and St. Louis, and is optimistic about Tampa. Muhleman: "Florida is a great football state. There are probably 100,000 people in the area ready to buy season tickets with any encouragement or sense that the team is on the verge of becoming successful" (TAMPA TRIBUNE, 5/20).