The Back Of The Book

TOP OF THE HEAP: THE FORTUNE 500

5.19.1995

The May 15th issue of FORTUNE magazine features its newranking of the 500 largest U.S. corporations -- now based oncombining industrial and service companies. The ticket foradmission is a minimum of $2.2B in annual revenue. By THE SPORTSBUSINESS DAILY's count, 145 of the FORTUNE 500 can be considered"players" in the sports industry. The Top Ten of the Fortune 500follow: GM; Ford; Exxon; Wal-Mart; AT&T; GE; IBM; Mobil; SearsRoebuck; and Philip Morris. SPORTS STOCKS: Two companies from THE SPORTS BUSINESSDAILY's "Pure Play" Stock Ticker made the FORTUNE 500, andanother two made the FORTUNE 1000 industrial rankings. Allfigures below are in millions:

	Rank	Revenue	Profits
Nike	301	3,789.70	298.8
Reebok	347	3,287.60	254.5
Russell	800	1,098.00	79
Sports Authority	955	841	17

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