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MCDONALDS SPONSORS SI'S JORDAN COLLECTOR ISSUE FOR KIDS
Published May 19, 1995
Michael Jordan is the subject of the first-ever collector's edition of Sports Illustrated for Kids. "Michael!: The Story of Michael Jordan From His Childhood to His Comeback" is sponsored solely by McDonalds Restaurants. The magazine will be available on Chicago newsstands Monday, May 22, and will reach other parts of the country during the following two weeks. The collector's edition will be limited to a 200,000-copy distribution and will sell exclusively at newsstands for $3.95 (SI FOR KIDS, 5/18).