SBD/19/Sports Media

MCDONALDS SPONSORS SI'S JORDAN COLLECTOR ISSUE FOR KIDS

     Michael Jordan is the subject of the first-ever collector's
edition of Sports Illustrated for Kids.  "Michael!: The Story of
Michael Jordan From His Childhood to His Comeback" is sponsored
solely by McDonalds Restaurants.  The magazine will be available
on Chicago newsstands Monday, May 22, and will reach other parts
of the country during the following two weeks.  The collector's
edition will be limited to a 200,000-copy distribution and will
sell exclusively at newsstands for $3.95 (SI FOR KIDS, 5/18).
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