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SBD/19/Sponsorships Advertising Marketing
COCA-COLA SETTLES NINE- YEAR DISPUTE WITH FTC
Published May 19, 1995
Coca-Cola Co. and the Federal Trade Commission have settled a nine-year dispute over Coca-Cola's proposed agreement to buy Dr Pepper in 1986. The FTC had ruled the purchase would violate antitrust laws, and yesterday Coca-Cola agreed to give the agency "notice before it buys another U.S. beverage company with sales of more than 10 million cases." The agreement reportedly "won't affect Coca-Cola's plans to buy root beer maker Barq's Inc." and analysts say the deal is a "victory for Coca-Cola because it loosens previous FTC restriction and keeps Coca-Cola on the playing field in the rapidly consolidating market." But it could put an end to one frequently circulated rumor -- that Coca-Cola "might buy new soft drink giant Quaker Oats. Co., maker of Gatorade and Snapple" (Chris Roush, ATLANTA CONSTITUTION, 5/19).