Coke, Hornets Renew Long-Term Deal UM, Coca-Cola Ticket Promotion Pulled Coke Leery Of Pepsi Ads Near Daytona Brands Active Around World Cup Despite Protests Coke Goes Big With World Cup Campaign PNC Park Switching From Pepsi To Coca-Cola Tony Stewart Promotes Coke Zero 400 Coca-Cola Signs Four Olympians For Sochi Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL
SBD/19/Sponsorships Advertising Marketing
COCA-COLA SETTLES NINE- YEAR DISPUTE WITH FTC
Published May 19, 1995
Coca-Cola Co. and the Federal Trade Commission have settled a nine-year dispute over Coca-Cola's proposed agreement to buy Dr Pepper in 1986. The FTC had ruled the purchase would violate antitrust laws, and yesterday Coca-Cola agreed to give the agency "notice before it buys another U.S. beverage company with sales of more than 10 million cases." The agreement reportedly "won't affect Coca-Cola's plans to buy root beer maker Barq's Inc." and analysts say the deal is a "victory for Coca-Cola because it loosens previous FTC restriction and keeps Coca-Cola on the playing field in the rapidly consolidating market." But it could put an end to one frequently circulated rumor -- that Coca-Cola "might buy new soft drink giant Quaker Oats. Co., maker of Gatorade and Snapple" (Chris Roush, ATLANTA CONSTITUTION, 5/19).