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Published May 18, 1995
In this morning's WALL STREET JOURNAL, Fara Warner reports that the "upfront" ad market for the networks' '95-96 prime-time schedule is expected to hit $5B, despite a smaller audience. Share ratings for the three major nets was down to 57%, compared to 61% in '93-94 (WALL STREET JOURNAL, 5/18)....UPN plans to add a third night of programming to its '96 schedule, one year ahead of their business plan. Wednesday UPN shows will join those on Monday and Tuesday (BLOOMBERG/N.Y. TIMES, 5/18)....National and local TV spot revenues climbed 7% and 9% respectively in the 1stQ of '95, according to a Television Bureau of Advertising analysis cited in AD AGE ONLINE. National spot revenue rose from $1.344B to $1.444B, while local was up from $1.353B to $1.477B (AD AGE ONLINE, 5/18)....MLB Home Video is reducing the prices on several of its top titles, effective May 21. Orion Home Video is the exclusive sales agent for MLB Home Video (Orion)....Wayne Huizenga's portfolio of Viacom B and Viacom A stock has increased roughly $60M in value since the Blockbuster-Viacom merger. Huizenga's Viacom holdings are now estimated to be worth $401M (Ft. Lauderdale SUN-SENTINEL, 5/18)....OH-based Koenig Sporting Goods has hired ESPN's Chris Berman to star in a series of TV spots (NSGA RETAIL FOCUS, 5/95 issue)....On this morning's "Bloomberg Business News," Bob Goldsholl reported on sports information available on the internet and the Web. Geoff Reiss, Publisher of ESPNet Sports Zone: "Just like sports news it is constantly being updated, there are constantly new things to be said." Goldsholl reports, "As exciting and new as it all may be, cyberspace is far from being the primary source of sports information, newspapers, TV and radio still carry the ball, especially for fans of local teams. But the amount of information online is dizzying" (PBS, 5/18).