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BAY AREA TV STATION LAUNCHES INTERACTIVE A'S TELECASTS
Published May 18, 1995
KRON-TV's launch of "A's Interactive" during last Saturday night's A's telecast was a great success, according to KRON Exec Producer Mark Wolfson. The station gave an e-mail address once during the bottom of the first inning with the hopes of garnering 30 or 40 "game specific" questions for announcers Dick Stockton and Ray Fosse. Instead, they got 39 in the first two minutes and a total of over 200 for the game. Wolfson said any questions not answered on the air received personal responses from him later, meaning everyone who participated got some answer. In an interview with THE SPORTS BUSINESS DAILY, Wolfson gave credit for the success to the fact that allowing in-program questions "gives a stage to the fans." Wolfson: "It is a chance for them to ask questions and get answers whereas on talk radio you are often on hold for long periods of time or never get through." Wolfson said baseball broadcasts offer "a perfect marriage" with this type of interactivity since there are often "dead" times that could easily be filled with audience cyber-participation. Wolfson said "A's Interactive" will continue through the season and KRON's sales department has had discussions with Sprint about promotions (THE DAILY).