SBD/18/Sponsorships Advertising Marketing

GRANT HILL SCORES WITH COVER DEAL WITH KELLOGG'S

     Pistons rookie Grant Hill has signed a "major marketing slam
dunk" and will be on the cover of over 5 million boxes of
Kellogg's Frosted Mini-Wheats, according to Melanie Wells in this
morning's USA TODAY.  Kellogg's Karen MacLeod said the Hill deal
was contingent on him winning the NBA's Rookie of the Year Award,
which he is sharing with Jason Kidd.  There will be two cover
shots of Hill, one with him holding a basketball, the other with
him jumping (USA TODAY, 5/18).  Fila, one of the company's Hill
endorses, ran a full-page ad in this morning's USA TODAY
congratulating Hill on his award with the tagline, "Fila, Change
the Game" (USA TODAY, 5/18).  Hill appeared on PBS' "Charlie
Rose" last night, and with Kidd on "Good Morning America" today.
Kidd, asked by Charlie Gibson on sharing the award with Hill:
"As a point guard, I don't mind sharing the ball" (ABC, 5/18).
Hill, asked about the notoriety, endorsements and awards he has
received in his rookie year:  "I'd give it all up to be playing
right now" ("Charlie Rose," PBS, 5/17).
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