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SBD/18/Sponsorships Advertising Marketing
GRANT HILL SCORES WITH COVER DEAL WITH KELLOGG'S
Published May 18, 1995
Pistons rookie Grant Hill has signed a "major marketing slam dunk" and will be on the cover of over 5 million boxes of Kellogg's Frosted Mini-Wheats, according to Melanie Wells in this morning's USA TODAY. Kellogg's Karen MacLeod said the Hill deal was contingent on him winning the NBA's Rookie of the Year Award, which he is sharing with Jason Kidd. There will be two cover shots of Hill, one with him holding a basketball, the other with him jumping (USA TODAY, 5/18). Fila, one of the company's Hill endorses, ran a full-page ad in this morning's USA TODAY congratulating Hill on his award with the tagline, "Fila, Change the Game" (USA TODAY, 5/18). Hill appeared on PBS' "Charlie Rose" last night, and with Kidd on "Good Morning America" today. Kidd, asked by Charlie Gibson on sharing the award with Hill: "As a point guard, I don't mind sharing the ball" (ABC, 5/18). Hill, asked about the notoriety, endorsements and awards he has received in his rookie year: "I'd give it all up to be playing right now" ("Charlie Rose," PBS, 5/17).