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SBD/18/Collegiate Sports
BIG 12 SCHOOLS AGREE TO REVENUE SHARING PLAN
Published May 18, 1995
In the final day of meetings, Big 12 school officials yesterday put together a revenue sharing plan that "divides most income equally," while also allowing teams "generating the most revenue keep the largest shares," according to Blair Kerkhoff in this morning's K.C. STAR. Kerkhoff reports that the conference will equally share TV and bowl revenue after expenses. "To reward the more successful programs," the conference will allow home teams to keep all gate receipts. Kerkhoff writes that "the incentive is to play a good schedule to attract fans and keep all the ticket sales." The same ideas will also apply to basketball, with more successful NCAA Tournament teams keeping the largest share of payouts and teams playing non-conference games on TV keeping 80% of their gates. Texas Tech AD Bob Bockrath "estimated that the annual income difference between the richest and poorest schools will be no more than $700,000." A football playoff is not part of this plan, but word is expected on a possible championship game in five-six weeks. Kerkhoff reports that "athletic directors privately believe it will happen" (K.C. STAR, 5/18). Kansas State President Jon Wefald: "If the athletic directors see favorable numbers and recommend a playoff, then I think the CEOs will as well" (FT. WORTH STAR-TELEGRAM, 5/18).






