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MEDIA NOTES

     By the end of '96, Bell Atlantic hopes to compete with local
cable operators in the DC area by offering more than 100 channels
of video via wireless cable.  Bell Atlantic officials say the
move to wireless is an "interim" strategy (WASHINGTON POST,
5/17)....John McEnroe may sign on with CBS to do commentary for
the U.S. Open.  Jim Baker of the BOSTON HERALD notes that his NBC
contract would allow such a move.  It is not known whether or not
he will team up with Mary Carillo (BOSTON HERALD,
5/16)....Nielsen Media Research, Yankelovich Partners and ASI
Market Research have formed "ANYwhere Online" -- a partnership to
develop research services to measure online media (AD AGE ONLINE,
5/17).... ESPN will televise an "Outside the Lines" special on
religion and sports on May 19 (ESPN)....PRIME will carry the
Football Association Cup from Wembley Stadium in London on May
20.  It is the first over-the-air live showing of the F.A. Cup in
the U.S. in over a decade (Prime).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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