LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
Published May 12, 1995
According to Mark Taffet, CFO of Time Warner which owns TVKO, some cable systems in CA have reported buy rates of more than 10% for the Oscar De La Hoya-Rafael Ruellas lightweight championship. With most systems reporting, the national average is closer to 1.6%. Promoter Bob Arum said he believes the final numbers will show that the fight reached 425,000 homes. Boxing's PPV record is Foreman-Holyfield -- 1.4 million homes and an 8% buy rate (Larry Stewart, L.A. TIMES, 5/12)....The CFL has completed its TV schedule: TSN will carry 45 games starting June 28; ESPN and ESPN2 will combine to air 22 games, mostly with U.S. teams; and CBC will carry 21 games, including the November 19 Grey Cup (CP/OTTAWA CITIZEN, 5/12)....A survey has found that the ratio of men to women on the Internet has dropped to slightly less than 2-to-1 (AP/ATLANTA CONSTITUTION, 5/12). ....Wednesday's Bulls-Magic game on TNT got a 7.9 rating, a TNT-NBA record of 5 million homes (Rudy Martzke, USA TODAY, 5/12). For the nine telecasts on the first two weekends of the NBA playoffs, NBC is averaging a 6.9/19 -- a 13% increase over last year (NBC Sports)....The CBC flew potential Olympic sponsors to Atlanta for a reception, causing one of guest to speculate that Olympic sales "are not going well." However, a CBC spokesperson denies that, saying '96 sales are on target (Toronto GLOBE & MAIL, 5/12). ...TBS stock traded at 52-week highs yesterday upon news that CBS was not for sale (ATLANTA CONSTITUTION, 5/12).