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CTV, NBA ANNOUNCE BROADCAST AGREEMENT TO BEGIN THIS JUNE
Published May 11, 1995
CTV President & CEO John Cassaday and NBA Commissioner David Stern announced yesterday a broadcasting agreement that will cover three full seasons and start with the NBA Finals this June. Under the deal, which runs through the '98 season, CTV will broadcast four regular season games in prime time, including the Grizzlies and the Raptors' home openers and two head-to-head matchups between the Canadian expansion teams. In addition, CTV will carry 15 Sunday afternoon games -- five Raptors, five Grizzlies, and five other matchups. Also included: The NBA All- Star Game, six playoff games and the NBA Finals (CTV). CTV VP of Sports Doug Beeforth described the deal as a "win-win revenue sharing agreement," and Cassaday said that the actual dollar value of the deal "will have to be determined somewhere down the road" (Dan Stinson, VANCOUVER SUN, 5/11). However, one industry source said the league and CTV would earn $20M a season "if sales go well," and $5M if they don't (Craig Daniels, TORONTO SUN, 5/11). CTV will produce the games that originate from Canada. For other games, CTV will pick up NBC's feed with a "Canadian wraparound" including CTV-produced pre- and post-game shows (Robert MacLeod, Toronto GLOBE & MAIL, 5/11). Beeforth also said that NBC games carried by Seattle's KING and seen in Vancouver will not be blacked out (Howard Tsumura, Vancouer PROVINCE, 5/11). LOCAL DEAL: The Grizzlies' local broadcast deal with BCTV is expected to be announced soon. The deal is expected to allow BCTV to carry 25 Grizzlies games and 25 Canucks games (Robert MacLeod, Toronto GLOBE & MAIL, 5/11).