SBD/11/Sponsorships Advertising Marketing

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  • JORDAN'S NEW NUMBER AND WHITE SNEAKERS CAUSE CONTROVERSY

         The Bulls could be fined for not notifying the NBA of
    Michael Jordan's uniform switch to number 23 before last night's
    game against Orlando.  In addition, Jordan could also be fined
    for wearing white Nike Air Jordan shoes and not the black ones
    worn by his teammates.  NBA rules say teammates must wear the
    same colored shoes.  Magic GM Pat Williams:  "Shaq can't just
    come out wearing No. 40.  It's prohibited."  Shaquille O'Neal had
    asked the league three weeks ago to change his number from 32 to
    40, his college number, but the league declined (USA TODAY,
    5/11).
    

    Print | Tags: Chicago Bulls, NBA, Nike, Orlando Magic, RDV Sports
  • JUST BECAUSE THEY ENDORSE THEM DOESN'T MEAN THEY USE THEM

         Many golf professionals who endorse club brands use
    different brands in tournament play, creating a situation where
    "what you see is not always what you should believe," according
    to Jeff Rude in the DALLAS MORNING NEWS.  Several PGA Tour pros,
    including Davis Love, Fred Couples, Ben Crenshaw and Greg Norman,
    use different clubs than they endorse.  Lanny Wadkins, who
    endorses Founders Club irons: "The comment I make in the
    commercial is based on my experience of hitting that iron.
    Nowhere in there does it say I'm using it."  Rude notes that
    "much of the misleading marketing" is due to the different needs
    of pros on tour versus the amateurs which buy the clubs.  Rude
    notes that deals "now usually require a player to carry a minimum
    of eight of its clubs."  Wadkins says players "are trying harder"
    to play with equipment they endorse, and "companies seem to be
    cracking down more" (DALLAS MORNING NEWS, 5/10).
    

    Print | Tags: PGA Tour
  • MARKETPLACE ROUND-UP

         Nonalcoholic beer sales slumped 13% last year and marketers
    are trying to bring back drinkers with new ad campaigns,
    reformulation, and give-aways at events like bass-fishing
    tournaments (WALL STREET JOURNAL, 5/11)..... President Clinton
    plans to visit a $65M Coca-Cola plant near Moscow on Thursday.
    Pepsi, which is "losing market share to Coca-Cola in the former
    Soviet Union, was not thrilled with the decision" (Alessandra
    Stanley, N.Y. TIMES, 5/11).... American Marketing Association of
    New York named three advertisers to their Marketing Hall of Fame:
    Apple Computer, Walt Disney, and Viacom's MTV (N.Y. TIMES, 5/11).
    ....A 40-year-old Ted Williams uniform sold for $57,500 at an
    auction in San Francisco.  The "spirited bidding" on that and
    other items suggests "the sports memorabilia market is beginning
    to recover" (Larry Tye, BOSTON GLOBE, 5/11).
    

    Print | Tags: Coca-Cola, PepsiCo, Viacom, Walt Disney
  • NOKIA GROUP ANNOUNCED TITLE SPONSORSHIP OF FORMULA ONE

         Nokia Group, the Finland-based telecommunications company,
    has announced that they will participate as a title sponsor of
    the '95 FIA Formula One World Championship season.  Nokia will
    join with Tyrrell Yamaha and field a team in Formula One
    competition around the world.  This is the second major sports
    package for Nokia, which is also Sugar Bowl title sponsor (ERNIE
    SAXTON SPONSORSHIP NEWS).
    

    Print | Tags: Formula One
  • SEGA/SONY TO RELEASE NEW VIDEO GAME TO THE U.S.

         At the Electronic Entertainment Expo in L.A. yesterday, Sega
    of America announced that they will begin shipping its "next-
    generation game player, called Saturn, in the U.S. immediately."
    The move is a "pre-emptive attack in the war for video-game
    supremacy," according to Jim Carlton in this morning's WALL
    STREET JOURNAL.  The move will put Saturn on the shelves "nearly
    four months sooner than they had previously announced and far
    ahead of new systems from rivals" Nintendo and Sony.  Carlton
    writes the move is "certain to put pressure" on Nintendo and Sony
    as they battle Sega over the new 32-bit and 64-bit game market.
    The new systems are expected to "revive the flagging video-game
    industry" by offering more realistic animation.  Sega's
    introduction of Saturn comes at a "crucial juncture in the
    industry," as sales of the older 16-bit machines are down 40%
    this year and overall U.S. video game sales projected to fall
    about 5%.  Sega will launch a $50M ad campaign, its most
    expensive ever, to promote Saturn with the slogan "It's Out
    There."  Saturn will sell for about $350-450 (WALL STREET
    JOURNAL, 5/11).  Also at the Expo, Sony announced its first move
    in the video-game business by previewing the U.S. launch of
    PlayStation on Sept. 9.  The PlayStation runs games on CD-ROM and
    uses the faster 32-bit microprocessor (Mike Langberg, SAN JOSE
    MERCURY NEWS, 5/11).
    

    Print | Tags: General Motors
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