The Back Of The Book

TESTING THE INTEREST LEVEL OF BASEBALL FANS

4.28.1995

The ESPN Chilton Sports Poll surveyed 1,766 U.S. residentsfrom April 4-24, 1995. Respondents ranked themselves as baseballfans from 0-10. "Non Fans" are those at zero; "Low Fans" arebetween 1-3; "Medium Fans" between 4-7; "Super Fans" between 8-10. The April '94 sample was conducted from March 29-April 18,1994.

	NON FANS		LOW FANS
	Apr-94	Apr-95	Apr-94	Apr-95
Very interested	0%	2%	9%	3%
Somewhat interested	6	4	19	14
A little bit interested	5	8	19	19
Not at all interested	90	87	52	64

	MEDIUM FANS		SUPER FANS
	Apr-94	Apr-95	Apr-94	Apr-95
Very interested	16%	10%	37%	25%
Somewhat interested	35	38	25	26
A little bit interested	27	19	25	19
Not at all interested	22	42	13	31

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