SBD/28/The Back Of The Book

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  • TESTING THE INTEREST LEVEL OF BASEBALL FANS

         The ESPN Chilton Sports Poll surveyed 1,766 U.S. residents
    from April 4-24, 1995.  Respondents ranked themselves as baseball
    fans from 0-10.  "Non Fans" are those at zero; "Low Fans" are
    between 1-3; "Medium Fans" between 4-7; "Super Fans" between 8-
    10.  The April '94 sample was conducted from March 29-April 18,
    1994.
    
                                   
    NON FANS
    LOW FANS
    Apr-94
    Apr-95
    Apr-94
    Apr-95
    Very interested
      0%
       2%
      9%
      3%
    Somewhat interested
    6
    4
    19
    14
    A little bit interested
    5
    8
    19
    19
    Not at all interested
    90
    87
    52
    64
     
    MEDIUM FANS
    SUPER FANS
    Apr-94
    Apr-95
    Apr-94
    Apr-95
    Very interested
      16%
      10%
      37%
      25%
    Somewhat interested
    35
    38
    25
    26
    A little bit interested
    27
    19
    25
    19
    Not at all interested
    22
    42
    13
    31

    Print | Tags: ESPN, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  20 7/8   -1/4  20 7/8  24 1/8  18 3/4     400
    Cobra Golf     CBRA 22 3/4   -1/2  23 1/4  41 1/2  13 3/8  370700
    Converse       CVE   8 3/4   +1/8   8 3/4  12 5/8   9 1/4   28700
    Callaway Golf  ELY  12 5/8     0   12 5/8 21 11/16 13 1/4  802100
    Fila           FLH  22 3/8   +1/8  22 1/4  22      12        7500
    Sport Supply   GYM  13 7/8   -1/8  13 7/8  17 1/4   9 1/4   25400
    L.A. Gear      LA    3 1/2   +1/4   3 3/8   8 1/4   3 1/4   48800
    Nike           NKE  75 5/8   +1/8  75 1/2  78      52 1/4  170300
    Reebok         RBK  31 1/2   -3/8  31 3/4  40 1/4  28 3/8  924600
    Russell Athl.  RML  29 3/8   -1/8  29 3/8  32 5/8  26 3/4   16200
    Sportmart      SPMT  9 5/8   -1/8   9 3/4  19       7 1/4   24000
    Starter        STA   9 1/2   -1/8   9 1/2  13 3/4   6 1/4   29200
    Topps          TOPP 6 5/16   -1/16  6 1/2   8       4 1/8  374300
    Sports Auth.   TSA  17 1/2     0   17 3/8  25      16 1/4   57400
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  Final NBA Western Conference Attendance.
    
    
    '95 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '94
    AVG.
    TOTAL ATTEND
    +/- FROM '94
    SPUR
    41
    22,449
    920,413
    109%
    $30
    22,053
    + 16,246
    JAZZ
    41
    19,784
    811,159
    99%
    $30
    19,866
    - 3,343
    SUNS
    41
    19,023
    779,943
    100%
    $38
    19,023
    No Change
    KING
    41
    17,317
    709,997
    100%
    $24
    17,317
    No Change
    NUGG
    41
    17,171
    704,011
    100%
    $21
    16,433
    + 30,273
    MAVS
    41
    16,547
    678,433
    95%
    $25
    12,839
    + 152,019
    ROCK
    41
    15,936
    653,389
    96%
    $37
    15,005
    + 38,165
    SONI
    41
    15,457
    633,748
    87%
    $35
    14,682
    + 31,779
    WARR
    41
    15,025
    616,025
    100%
    $29
    15,025
    No Change
    TWOL
    41
    14,720
    603,518
    77%
    $28
    17,888
    - 129,901
    LAKE
    41
    14,418
    591,125
    82%
    $33
    13,315
    + 45,210
    PORT^
    40
    12,888
    515,520
    100%
    $35
    12,888
    No Change
    CLIP^
    34
    9,332
    438,524
    58%
    $26
    11,131
    - 61,165
    at ANH
    6
    17,656
    106,695
    96%
    $26
    n/a
    n/a
    -- ANH = The Arrowhead Pond at Anaheim ^ The Clippers and Blazers played their season opener at a neutral site in Yokohama, Japan.

    Print | Tags: Los Angeles Clippers, NBA, Phoenix Suns, The Back of the Book, Utah Jazz
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