SBD/28/Sponsorships Advertising Marketing

THE MARLBORO MAN REMAINS IN THE 'STICK FOR NOW

     The Marlboro sign at Candlestick Park "will be standing
tall" when the Giants play their home opener today, according to
the SAN FRANCISCO CHRONICLE.  Last year, S.F. Board of
Supervisors members wanted the sign removed, but Marlboro has a
contract through '97 and removal "could have easily" led to a
lawsuit against Sony Corp., which handles scoreboard ads at
Candlestick.  The city receives $250,000/ year from the sign a
year as part of its Sony contract. S.F. Recreation and Parks
Commission President Jack Immendorf said they were "willing to
have the sign removed," but didn't want the liability.  A
commission resolution states if the Board wants the sign down,
"they should put up money to fight the suit" (Matier & Ross, S.F.
CHRONICLE, 4/28).
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