SBD/28/Sponsorships Advertising Marketing

MARINERS' "MOCKUMENTARY" AD CAMPAIGN

     The Mariners introduced their "mockumentary" ad campaign --
six spots (or "innings") which parody Ken Burns' "Baseball"
documentary.  Included in the campaign are spots featuring faux
commentators with tales of Jay Buhner, Ken Griffey Jr., Lou
Piniella and Randy Johnson.  In the Griffey spot, a "noted
historian" discusses the "uncanny" similarities between Griffey
and Babe Ruth:  "Ruth was a lefthand power hitter, Griffey is a
lefthand power hitter.  Ruth played in New York, Griffey has been
to New York. ... Coincidence?  I say conspiracy."  The spots were
altered to give the look of vintage baseball footage (THE DAILY).
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Seattle Mariners

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