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SBD/28/Sponsorships Advertising Marketing
MARINERS' "MOCKUMENTARY" AD CAMPAIGN
Published April 28, 1995
The Mariners introduced their "mockumentary" ad campaign -- six spots (or "innings") which parody Ken Burns' "Baseball" documentary. Included in the campaign are spots featuring faux commentators with tales of Jay Buhner, Ken Griffey Jr., Lou Piniella and Randy Johnson. In the Griffey spot, a "noted historian" discusses the "uncanny" similarities between Griffey and Babe Ruth: "Ruth was a lefthand power hitter, Griffey is a lefthand power hitter. Ruth played in New York, Griffey has been to New York. ... Coincidence? I say conspiracy." The spots were altered to give the look of vintage baseball footage (THE DAILY).