SBD/28/Sponsorships Advertising Marketing

JENNER CLASSIC "A GO" AFTER ISL GUARANTEES FINANCING

     The Bruce Jenner Classic track meet in San Jose has secured
the financing to continue the 19-year old event.  Last week,
Event Dir Bert Bonanno said the meet was in jeopardy unless a
sponsor or $150,000 in financing was found.  Yesterday ISL
Worldwide, a Switzerland-based sports marketing firm, said they
would "handle the finances."  It is "not clear" whether ISL
Worldwide "has secured a corporate sponsorship for the meet or
will put up the money on its own" (Jody Meacham, SAN JOSE MERCURY
NEWS, 4/28).
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