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SBD/28/Sponsorships Advertising Marketing
JENNER CLASSIC "A GO" AFTER ISL GUARANTEES FINANCING
Published April 28, 1995
The Bruce Jenner Classic track meet in San Jose has secured the financing to continue the 19-year old event. Last week, Event Dir Bert Bonanno said the meet was in jeopardy unless a sponsor or $150,000 in financing was found. Yesterday ISL Worldwide, a Switzerland-based sports marketing firm, said they would "handle the finances." It is "not clear" whether ISL Worldwide "has secured a corporate sponsorship for the meet or will put up the money on its own" (Jody Meacham, SAN JOSE MERCURY NEWS, 4/28).