IOC Decides Not To Completely Ban Russia Baseball HOF Induction Drawing Big Crowd White Sox Suspend Chris Sale WNBA's Borders Talks Leadership U.S. Bank Stadium Officially Opens To Public NFL Panthers' Ticketing Service Overwhelmed WNBA Rescinds Fines For Black Warmups Legends Of The Dome Draws 10,600 California Chrome Wins San Diego Handicap Rio's Athletes' Village Deemed Uninhabitable
SBD/28/Sponsorships Advertising Marketing
JENNER CLASSIC "A GO" AFTER ISL GUARANTEES FINANCING
Published April 28, 1995
The Bruce Jenner Classic track meet in San Jose has secured the financing to continue the 19-year old event. Last week, Event Dir Bert Bonanno said the meet was in jeopardy unless a sponsor or $150,000 in financing was found. Yesterday ISL Worldwide, a Switzerland-based sports marketing firm, said they would "handle the finances." It is "not clear" whether ISL Worldwide "has secured a corporate sponsorship for the meet or will put up the money on its own" (Jody Meacham, SAN JOSE MERCURY NEWS, 4/28).