SBD/28/Sponsorships Advertising Marketing

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  • JENNER CLASSIC "A GO" AFTER ISL GUARANTEES FINANCING

         The Bruce Jenner Classic track meet in San Jose has secured
    the financing to continue the 19-year old event.  Last week,
    Event Dir Bert Bonanno said the meet was in jeopardy unless a
    sponsor or $150,000 in financing was found.  Yesterday ISL
    Worldwide, a Switzerland-based sports marketing firm, said they
    would "handle the finances."  It is "not clear" whether ISL
    Worldwide "has secured a corporate sponsorship for the meet or
    will put up the money on its own" (Jody Meacham, SAN JOSE MERCURY
    NEWS, 4/28).
    

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  • MARINERS' "MOCKUMENTARY" AD CAMPAIGN

         The Mariners introduced their "mockumentary" ad campaign --
    six spots (or "innings") which parody Ken Burns' "Baseball"
    documentary.  Included in the campaign are spots featuring faux
    commentators with tales of Jay Buhner, Ken Griffey Jr., Lou
    Piniella and Randy Johnson.  In the Griffey spot, a "noted
    historian" discusses the "uncanny" similarities between Griffey
    and Babe Ruth:  "Ruth was a lefthand power hitter, Griffey is a
    lefthand power hitter.  Ruth played in New York, Griffey has been
    to New York. ... Coincidence?  I say conspiracy."  The spots were
    altered to give the look of vintage baseball footage (THE DAILY).
    

    Print | Tags: Seattle Mariners
  • MARKETPLACE ROUND-UP

         Actor Matthew Perry of "Friends" fame has shot commercials
    with the Stanley Cup to publicize the NHL playoffs on Fox.  Model
    Kim Alexis also appeared in some ads (William Houston, Toronto
    GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged
    yesterday to create the Canada's second largest agency.
    MacLaren:Lintas and McCann-Erickson of Canada will now be called
    MacLaren McCann, second only to MBL/BBDO.  Together they will
    handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).
    

    Print | Tags: BBDO, Coca-Cola, News Corp./Fox, NHL
  • MARVEL CONCLUDES TENDER OFFER FOR SKYBOX

         Marvel Entertainment Group Inc. completed its tender offer
    for shares of SkyBox International, the trading card maker in
    Durham, NC.  Marvel said 98.7% of all SkyBox shares have been
    tendered, and the acquisition, valued at about $150M, should be
    finished soon.  Marvel intends to operate SkyBox as a separate
    subsidiary of its Fleer trading card unit (WALL STREET JOURNAL,
    4/28).
    

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  • REEBOK SIGNS UCONN'S LOBO TO MULTI-YEAR DEAL

         Rebecca Lobo, who led the UConn Women's basketball team to a
    national championship, has signed a multi-year sponsorship deal
    with Reebok, according to this morning's HARTFORD COURANT.  The
    terms, which Reebok said are subject to NCAA guidelines until
    Lobo's graduation, were not disclosed.  But Reebok's "enthusiasm
    indicated the company is ready to develop a diverse" ad campaign
    which could make Lobo "one of the most prominent female athletes
    in the United States."  Lobo will promote women's footwear and
    apparel, with an emphasis on a line of basketball footwear,  and
    represent Reebok in community service activities and appear in
    national ads beginning this fall.  Reebok will also make a annual
    donation in Lobo's name to organizations promoting women's
    sports.  Reebok VP/Women's Footwear Patricia Hambrick said the
    company sees Lobo "becoming one of our lead female icons."
    Hambrick said the deal is not "tied to Lobo's next step," but
    noted that an Olympic tie-in is possible (Sean Horgan, HARTFORD
    COURANT, 4/28).  Lobo is also the subject of a N.Y. TIMES profile
    today:  "Every day brings more kudos" (Evelyn Nieves, N.Y. TIMES,
    4/28).
    

    Print | Tags: NCAA, Reebok
  • THE MARLBORO MAN REMAINS IN THE 'STICK FOR NOW

         The Marlboro sign at Candlestick Park "will be standing
    tall" when the Giants play their home opener today, according to
    the SAN FRANCISCO CHRONICLE.  Last year, S.F. Board of
    Supervisors members wanted the sign removed, but Marlboro has a
    contract through '97 and removal "could have easily" led to a
    lawsuit against Sony Corp., which handles scoreboard ads at
    Candlestick.  The city receives $250,000/ year from the sign a
    year as part of its Sony contract. S.F. Recreation and Parks
    Commission President Jack Immendorf said they were "willing to
    have the sign removed," but didn't want the liability.  A
    commission resolution states if the Board wants the sign down,
    "they should put up money to fight the suit" (Matier & Ross, S.F.
    CHRONICLE, 4/28).
    

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