SBD/27/Sponsorships Advertising Marketing

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  • ANHEUSER-BUSCH ANNOUNCES PROFIT OF NEARLY 6%

         Anheuser-Busch announced that its profits for the first
    quarter rose almost 6% to $216M compared with a year ago,
    according to this morning's ST. LOUIS POST-DISPATCH.  A-B,
    holding it annual shareholders meeting in Williamsburg, VA, said
    sales of its premium beers, "which yield the greatest profits,"
    have improved.  A-B also announced they plan to "extend its reach
    into the global beer market" through joint ventures and other
    agreements.  This year the brewer made business agreements with
    brewers in Brazil, Spain, China and the U.K. (ST. LOUIS POST-
    DISPATCH, 4/27).
    

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  • FINANCIAL TIMES LOOKS AT MOTORSPORT SPONSORSHIP

         Motorsport sponsorship is featured in a special insert in
    FINANCIAL TIMES.  Because motorsports is "a minefield for the
    unwary," some national authorities have organized seminars for
    "potential backers" to reduce risks.  A seminar held by the UK
    Governing Body and the Institute of Sport Sponsorship, used the
    "alliance" between the London-to-Brighton Veteran Car Run and
    General Foods as a "successful" case study.  General Foods had
    been looking for "a quality event with which to link" a new brand
    of coffee but "had not even thought about cars."  They were drawn
    to motorsports by the idea of "endless opportunity" of brand
    exposure, among other factors.  John Griffiths writes sponsorship
    of Formula One will continue strong as more companies fit it into
    their international marketing strategy (FINANCIAL TIMES, 4/27).
    

    Print | Tags: Formula One
  • MARKETPLACE ROUND-UP

         The Tennis Industry Association trade organization has
    awarded its advertising account to Warwick Baker & Fiore of New
    York.  Billings on the account, "to create campaigns to improve
    the image of tennis, particularly among youth," were estimated at
    $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR
    tin in the shape of a NASCAR racing car is now a part of
    Valvoline's "100 Years of Racing" collector card promotion
    (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section
    for Sport Chek, a sports super store in Canada.  The Forzani
    Group, led by former CFL player Jon Forzani, will open 14 Sport
    Chek stores across Canada this week, bringing the total to 29
    (Toronto GLOBE & MAIL, 4/26).
    

    Print | Tags: CFL, NASCAR
  • MLBP SELECTS MARKETING/PR AGENCY FOR ALL-STAR FANFEST

         MLBP has selected Advantage Marketing Group (AMG) of Dallas
    and Publicis Public Relations as their marketing/ public
    relations agencies for All-Star FanFest presented by Pinnacle
    Trading Cards.  All-Star FanFest, billed as a "World Fair of
    Baseball," will be held in the Dallas Convention Center from July
    7-11 with more than 25 baseball-themed attractions covering over
    500,000 square feet.  All-Star FanFest Project Manager Gail
    Hunter said it is important for MLB "to reach all areas of the
    Metroplex, to get the word out both locally and nationally"
    (MLB).
    

    Print | Tags: Acushnet, MLB
  • NIKE AWARDS GRANTS TO AMERICORPS; BACK ON AIR WITH JORDAN

         Nike will award $150,000 in cash grants to AmeriCorps,
    President Clinton's national service initiative.  The grants are
    being made for projects to start this fall in six U.S. cities
    which will focus on sports and fitness opportunities for kids.
    The program is part of Nike's P.L.A.Y. program --Participate in
    the Lives of America's Youth (Nike).
         ON AIR:  Nike shot a Michael Jordan ad yesterday with the
    theme that his baseball experience was all just a dream.  Nike
    plans to use Alonzo Mourning and Anfernee Hardaway in other
    upcoming ads (Mike Heistand, USA TODAY, 4/27).  The spot would be
    Nike's with Jordan since his NBA return.
    

    Print | Tags: NBA, Nike
  • SPONSORSHIP OPPORTUNITY: INDOOR TRACK & FIELD

         USA Track & Field announced that it will seek a new title
    sponsor for next year's Indoor Track & Field Series, which
    debuted this year on NBC.  USATF Exec Dir Ollan Cassell
    officially acknowledged that Mobil will not renew for '96.  Nike
    and Visa also sponsor the inaugural series.  Cassell: "We
    appreciate all of Mobil's support in helping us to get the series
    started.  Their sponsorship continues to be a model for corporate
    involvement in sports."  Mobil will continue as sponsor of
    USATF's indoor and outdoor championships and next year's U.S.
    Olympic Trials (USATF).
    

    Print | Tags: NBC, Nike, Visa
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