SITV AND NBC SPORTS ANNOUNCE OLYMPIC SPECIAL
Published April 26, 1995
Sports Illustrated TV and NBC Sports will join to present a Summer Olympics special on July 17, 1996, just 48 hours before NBC begins its coverage of the Centennial Games. NBC's Bob Costas will anchor the SITV-produced show which will air from the Olympic village and other venues in Atlanta. He will be joined by SI editors and writers, and other NBC correspondents. SITV President Ted Shaker: "This is another major building block for SITV as we continue to establish ourselves in the marketplace" (SITV).