SBD/26/Sports Media

SITV AND NBC SPORTS ANNOUNCE OLYMPIC SPECIAL

     Sports Illustrated TV and NBC Sports will join to present a
Summer Olympics special on July 17, 1996, just 48 hours before
NBC begins its coverage of the Centennial Games.  NBC's Bob
Costas will anchor the SITV-produced show which will air from the
Olympic village and other venues in Atlanta.  He will be joined
by SI editors and writers, and other NBC correspondents.  SITV
President Ted Shaker:  "This is another major building block for
SITV as we continue to establish ourselves in the marketplace"
(SITV).
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