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         "Major League Baseball at Bat" -- an MLB-sponsored baseball
    info-site on the World Wide Web is now open.  The site offers
    fans the latest MLB news and is part of MCI's Internet site.  It
    may be reached through MCI at and soon at  For Opening Day, MLB at Bat will
    have complete AL and NL schedules, and has plans to soon offer
    previous-night game results and box scores, MLB news and notes,
    stats, player news, game text and the photo of the day.  Later in
    the season, the site will offer team schedules, rosters, team and
    league history, and ticket info.  MCI is the Official Long
    Distance Carrier of MLB and has a marketing relationship with The
    Baseball Network through the '98 season (MLB).  MLB joins the NFL
    as the second major leagues to launch a site on the Web.
    According to Tom Worcester, Dir of Sponsorship Sales & Marketing
    at The Baseball Network, the league anticipates having balloting
    for the All-Star Game on both the Internet and on a combo of
    commercial online services (Terry Lefton, BRANDWEEK, 4/24).
         MORE ON TBN:  Noting that MLB is likely to exercise its
    right to re-evaluate its deal with The Baseball Network after
    this season, N.Y. NEWSDAY's Steve Zipay suggests that MLB extend
    the deal by one year.  It would give TBN "a real shot at a
    complete season and postseason," and give the league more
    leverage should it decide to abandon TBN after '96 and sell TV
    rights to a network bidder. As for which TBN partner will
    televise the World Series, Zipay notes that if ABC does it this
    year, NBC (provided TBN still exists) would have a "potential
    blockbuster sports year in 1996," with the Super Bowl, World
    Series and Olympics (NEWSDAY, 4/25).    OTHER MLB NEWS:  Pinnacle
    has signed to replace Upper Deck as a TBN sponsor and will also
    assume title sponsorship of the All-Star Fan Fest (BRANDWEEK,
    4/24)....To further develop its interactive technology category,
    MLBP announced the addition of two new licensees, Accolade, Inc.
    and Tiger Electronics.  Accolade is licensed to produce All-Star
    Baseball, a CD-ROM simulation game.  Tiger will produce Super
    Data Blaster, a hand-held stat organizer (MLBP).

    Print | Tags: ABC, Acushnet, MLB, NBC, NFL, Media, Upper Deck, Walt Disney

         CBS is changing the name of "Eye on Sports" to "The CBS
    Sports Show" (N.Y. TIMES, 4/25)....HBO Sports President Seth
    Abraham said despite George Foreman's controversial decision over
    Axel Schulz, they have experienced "no drop-off in our interest
    in George."  In fact, expect Foreman to fight again July 22 from
    Germany with Schulz featured in a separate bout (Richard
    Sandomir, N.Y. TIMES, 4/25).  Tonight's USA Network boxing
    coverage will feature a 900 number for opinions on Foreman-Schulz
    (USA TODAY, 4/25)....In Philadelphia, Mike Bruton notes that the
    "NHL on Fox" is getting a "tremendous response" in St. Louis,
    Detroit and Philadelphia (PHILADELPHIA INQUIRER, 4/25)....Wayne
    Huizenga and Liberty Sports have invested in the Classic Sports
    Network, the cable service debuts on May 6 (N.Y. TIMES, 4/25).

    Print | Tags: Cablevision, CBS, HBO, New York Liberty, NHL, Media, Viacom

         The Nuggets and Prime Sports will combine for the second
    consecutive year to broadcast the team's home playoff games on a
    pay-per-view basis.  Last year, the operation's sign-up rate was
    "considerable," as 55,000 households enrolled for games against
    Seattle and Utah.  Prime Sports spokesperson Craig Kuhl noted
    that 13% of homes with access bought the last Utah game.  Local
    bars can purchase games starting at $100, with the fee based on
    the size of the establishment.  Team officials say there has been
    no negative reaction.  Nuggets VP Shawn Hunter: "It wasn't a
    matter of free TV or pay TV.  It's a matter of no TV or pay TV.
    Up until last year, the Nuggets never televised their home
    playoff games."  For the first series, the team's away games will
    be on KWGN (Chance Conner, DENVER POST, 4/25).

    Print | Tags: Denver Nuggets, Media

         Cox Communications and Times Mirror are expected to announce
    today that they will invest more than $100M to launch two new
    cable sports networks.  One network will be devoted to outdoor
    sports and the other to motor sports.  Both will be advertiser-
    supported basic cable services.  The channels will be run by
    Roger Werner, former President and CEO of ESPN.  In February,
    Times Mirror merged its cable systems with Cox as part of a
    complex $2.3B cash-and-stock transaction agreed to last June

    Print | Tags: ESPN, Media, Walt Disney
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