The Back Of The Book

MEDIA USE BY FANS OF DIFFERENT SPORTS

4.21.1995

The ESPN Chilton Sports Poll surveyed 16,813 U.S. residentsfrom March 29, 1994 to April 4, 1995 and asked self-identifiedfans of different sports about their media habits. The resultsfollow:

GOLF FANS		AUTO RACING FANS
Check sports results	77%	Check sports results	72%
Bought pay-per-view	22	Bought pay-per-view	23
Have cable TV	75	Have cable TV	71
Own PC at home	40	Own PC at home	34
Read sports section	45	Read sports section	35

BOXING FANS		FIGURE SKATING FANS
Check sports results	80%	Check sports results	65%
Bought pay-per-view	31	Bought pay-per-view	17
Have cable TV	75	Have cable TV	71
Own PC at home	35	Own PC at home	36
Read sports section	39	Read sports section	29

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