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DRAFT COULD SPUR JAGUAR MERCHANDISE SALES ... AGAIN
Published April 21, 1995
Jacksonville-area retailers and regional manufactures expect a "surge in sales of Jaguars apparel similar to peak sales times during Christmas" as the NFL draft takes place this weekend. Some NFL officials predict that the draft will kick off another "buying frenzy" on apparel that will last until the start of the season. Sales of Jaguar apparel were last boosted when the team made their recent logo change (Earl Daniels, FLORIDA TIMES-UNION, 4/21).