SBD/21/Facilities Venues

FROZEN TUNDRA, NEXT EXIT; LIONS BITE INTO TICKET COSTS

     The Packers, who will play all games at Green Bay's Lambeau
Field next year, have had a 96% renewal rate from ticket-holders
for those games formerly played at Milwaukee County Stadium.  The
team expected only a 75% rate from those Milwaukee fans, many of
whom face a long drive to Green Bay.  The team is currently
adding 90 more luxury boxes and a new, 46-seat auxiliary press
box as part of a $8M Lambeau renovation.  The waiting list for
Packer season tickets is now 19,000 (Mike O'Hara, DETROIT NEWS,
4/21).
     LIONS WANT MORE TO ROAR:  The Lions plan to reduce prices on
about 5,000 tickets in the upper level of the Silverdome from $30
to around $20.  The team will also keep end zone bleacher seats
priced at $12.50.  Lions Vice Chair Bill Ford Jr. said the team,
locked into their lease until 2004, is limited in what they can
do "regarding ticket prices and 'fan-friendly' improvements."
Ford: "We're going to take a look at the whole approach to
tickets, with the goal of getting as close to a sellout as we can
every week" (Mike O'Hara, DETROIT NEWS, 4/21).
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