NBC SPORTS HELPS DRUM UP PARTICIPATION IN HOOP-IT- UP

     This past weekend, NBC Sports renewed its promotion efforts
designed to increase entries into Hoop-It-Up, a joint grassroots
program between the network and Streetball Partners.  NBC debuted
its '95 promos for the three-on-three tournament during
Saturday's Heat/Magic game and continued through Sunday's
regional openers and national Bulls/Knicks game.  The promos
included a 900 number where people could call to get information
and sign up for local Hoop-It-Up tourneys.  According to
Streetball Partners VP of Marketing Tad Brown, the promos
generated 2,000 calls through the 900 service (Streetball
Partners).