Ballmer Reportedly Declines Prime Ticket's Extension Men In Blazers Planning To Hold Convention Hornets Announce New Broadcast Team ESPN's Mendoza To Replace Schilling Sunday Players' Tribune Launching Branded Video Series "Ballers" First Season Strong For HBO Media Notes NFL Reluctant On Long-Term "TNF" Deal Fox Execs Impressed With FS1 Progress Schilling Bumped From "Sunday Night Baseball"
NBC SPORTS HELPS DRUM UP PARTICIPATION IN HOOP-IT- UP
Published April 20, 1995
This past weekend, NBC Sports renewed its promotion efforts designed to increase entries into Hoop-It-Up, a joint grassroots program between the network and Streetball Partners. NBC debuted its '95 promos for the three-on-three tournament during Saturday's Heat/Magic game and continued through Sunday's regional openers and national Bulls/Knicks game. The promos included a 900 number where people could call to get information and sign up for local Hoop-It-Up tourneys. According to Streetball Partners VP of Marketing Tad Brown, the promos generated 2,000 calls through the 900 service (Streetball Partners).