World Series Averages 13.8 Million Viewers Thurs. Games Draw Combined 16.7 Million Viewers NFL TV Viewership Through Week 8 NFL Ratings Unhurt By Off-Field Issues CBS' McManus All In For "TNF" Broadcasts Ruling Allows Purchase Of CSN Houston New Ads Promote NBC's Streaming Platform Bears Players Embrace Media Opportunities Final Ratings Media Notes
Upcoming Conferences and Events
NBC SPORTS HELPS DRUM UP PARTICIPATION IN HOOP-IT- UP
Published April 20, 1995
This past weekend, NBC Sports renewed its promotion efforts designed to increase entries into Hoop-It-Up, a joint grassroots program between the network and Streetball Partners. NBC debuted its '95 promos for the three-on-three tournament during Saturday's Heat/Magic game and continued through Sunday's regional openers and national Bulls/Knicks game. The promos included a 900 number where people could call to get information and sign up for local Hoop-It-Up tourneys. According to Streetball Partners VP of Marketing Tad Brown, the promos generated 2,000 calls through the 900 service (Streetball Partners).