Rivalries Highlight CBS' Thursday NFL Package Seahawks Only Get One Home Night Game WME Signs LeBron For Entertainment Projects Browns Remove Kosar As Preseason Analyst Heat, Miami Mayor At Odds Over Lease Norman, Buck Tapped As Fox' Golf Team Did ESPN Misuse Camera In Pineda Affair? WTA Tour Works With Social Media Startup Vixlet Dolan Already Opposing Jackson Decisions MacLean Sorry For French Ref Comments
Upcoming Conferences and Events
NBC SPORTS HELPS DRUM UP PARTICIPATION IN HOOP-IT- UP
Published April 20, 1995
This past weekend, NBC Sports renewed its promotion efforts designed to increase entries into Hoop-It-Up, a joint grassroots program between the network and Streetball Partners. NBC debuted its '95 promos for the three-on-three tournament during Saturday's Heat/Magic game and continued through Sunday's regional openers and national Bulls/Knicks game. The promos included a 900 number where people could call to get information and sign up for local Hoop-It-Up tourneys. According to Streetball Partners VP of Marketing Tad Brown, the promos generated 2,000 calls through the 900 service (Streetball Partners).