Fox' James Murdoch Discusses Sports Rights Media Notes Knicks Fans Planning Rally Against Dolan Dish Unlikely To Carry SportsNet LA When Will Longhorn Net Get On DirecTV? Astros' Crane Expects New CSN Houston Offer Golf Channel Unveils Plans For "Arnie" MLBAM's Bowman Talks New Tracking Tech Disney, Dish Network Reach Long-Term Deal Rehearsal Helped Fox Sports Choose Lead MLB Team
Upcoming Conferences and Events
NBC SPORTS HELPS DRUM UP PARTICIPATION IN HOOP-IT- UP
Published April 20, 1995
This past weekend, NBC Sports renewed its promotion efforts designed to increase entries into Hoop-It-Up, a joint grassroots program between the network and Streetball Partners. NBC debuted its '95 promos for the three-on-three tournament during Saturday's Heat/Magic game and continued through Sunday's regional openers and national Bulls/Knicks game. The promos included a 900 number where people could call to get information and sign up for local Hoop-It-Up tourneys. According to Streetball Partners VP of Marketing Tad Brown, the promos generated 2,000 calls through the 900 service (Streetball Partners).