Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years USOC Praises Boston 2024's Progress Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
Published April 20, 1995
America's Cup On Line is an electronic magazine compiled by the San Diego-based Events On Line that is part of the Internet. You can access America's Cup On Line via this address: http://www.AC95.org (USA TODAY, 4/20).... Jefferson-Pilot Sports has gained the rights to syndicate the USOC's '96 Olympic preview shows. The shows will be hosted by Pat O'Brien and Mary Lou Retton (USOC)...."Sport Biz Today with Victor Livingston," the new weekly half-hour sports business TV magazine that premieres Monday, May 1 on SportsChannel Philadelphia, has signed CoreStates and Philadelphia Park as sponsors. Carol Palmerio, Dir of Advertising at CoreStates, explains their interest: "We got involved with the show because we like the tone and the format -- not just the scores, but going behind the business of sports and who sponsors events and why. We have already done quite a bit with sports with the Flyers and the Sixers, and this is part of our overall stragegy because sports reaches such a broad audience, and represents many of the people we do business with" (THE DAILY).