SBD/20/Sports Media

MEDIA NOTES

     America's Cup On Line is an electronic magazine compiled by
the San Diego-based Events On Line that is part of the Internet.
You can access America's Cup On Line via this address:
http://www.AC95.org (USA TODAY, 4/20).... Jefferson-Pilot Sports
has gained the rights to syndicate the USOC's '96 Olympic preview
shows.  The shows will be hosted by Pat O'Brien and Mary Lou
Retton (USOC)...."Sport Biz Today with Victor Livingston," the
new weekly half-hour sports business TV magazine that premieres
Monday, May 1 on SportsChannel Philadelphia, has signed
CoreStates and Philadelphia Park as sponsors.  Carol Palmerio,
Dir of Advertising at CoreStates, explains their interest:  "We
got involved with the show because we like the tone and the
format -- not just the scores, but going behind the business of
sports and who sponsors events and why.  We have already done
quite a bit with sports with the Flyers and the Sixers, and this
is part of our overall stragegy because sports reaches such a
broad audience, and represents many of the people we do business
with" (THE DAILY).
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