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BLUE JAYS FOCUS ON FANS' STOMACHS -- CUT BEER, FOOD PRICES
Published April 19, 1995
The Blue Jays, a team that averaged over 4 million fans for each complete season since '91, are responding to a decline in fan interest this year with discounts on food and beer at SkyDome. With 12,000 tickets remaining for their home opener and declines in group sales, the Jays are "going to be doing a lot of things to try and get people back." However, SkyDome Dir of Ops George Holm denied any "sense of panic." Holm: "There's no question, from the time the World Series was cancelled on, we knew it was going to take time to win people back." In addition to the C$1 discount on beer and various discounts on food, the team will give fans free admission to an April 23 exhibition against the Mets, and offer half-price food and soft drinks to that game (Robert McCloud, Toronto GLOBE & MAIL, 4/18).