SBD/13/Sports Media

TEAMS AND STATIONS MAY SEE NEW RELATIONSHIPS IN RIGHTS DEALS

     With baseball's strike ended, some advertisers will "proceed
cautiously" on the decision to return to baseball, but a "longer-
term consequence of the strike could be a changing of the way
stations and ball-clubs do business" with each other, according
to an analysis of the economic damage to local TV stations from
the baseball strike by INSIDE MEDIA's Langdon Brockington.
Brockington writes that local stations may seek more revenue-
sharing arrangements than the predominant rights-fees deals now
in place.  Revenue-sharing between stations and team would
"remove some of the risk that the carriers currently bear," and
could lead to more teams buying ad time from stations and selling
that inventory themselves (INSIDE MEDIA ONLINE, 4/12).
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