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Published April 13, 1995
With baseball's strike ended, some advertisers will "proceed cautiously" on the decision to return to baseball, but a "longer- term consequence of the strike could be a changing of the way stations and ball-clubs do business" with each other, according to an analysis of the economic damage to local TV stations from the baseball strike by INSIDE MEDIA's Langdon Brockington. Brockington writes that local stations may seek more revenue- sharing arrangements than the predominant rights-fees deals now in place. Revenue-sharing between stations and team would "remove some of the risk that the carriers currently bear," and could lead to more teams buying ad time from stations and selling that inventory themselves (INSIDE MEDIA ONLINE, 4/12).