Facebook Enlists Soccer Stars To Help Streaming Craig Sager Will Miss Rio Games For Treatment UFC Gets Strong Audience On Fox Media Notes NBC's Request To Alter Parade Order Denied NASCAR Pushes Back '17 Cup Start Times MWC Eyes Change To TV Revenue Distribution Twitter Hoping Sports Help Future Financials NBCSN Sets Record With Brickyard 400 BTN Show To Follow Michigan State Football
TEAMS AND STATIONS MAY SEE NEW RELATIONSHIPS IN RIGHTS DEALS
Published April 13, 1995
With baseball's strike ended, some advertisers will "proceed cautiously" on the decision to return to baseball, but a "longer- term consequence of the strike could be a changing of the way stations and ball-clubs do business" with each other, according to an analysis of the economic damage to local TV stations from the baseball strike by INSIDE MEDIA's Langdon Brockington. Brockington writes that local stations may seek more revenue- sharing arrangements than the predominant rights-fees deals now in place. Revenue-sharing between stations and team would "remove some of the risk that the carriers currently bear," and could lead to more teams buying ad time from stations and selling that inventory themselves (INSIDE MEDIA ONLINE, 4/12).