Davis Becomes First Little Leaguer On SI Cover MAC, ESPN Reach 13-Year TV Deal Syracuse, IMG Renew Multimedia Rights Deal Ditka: Redskins Name Controversy "Appalling" MASN Gains Injunction Against MLB, Nationals Simms, Dungy Will Not Use Redskins Nickname Report: SI Used Ad Friendliness In Layoffs Fox Sports, YouTube Partner For Daily Web Show ESPN Sees Strong July ComScore Figures NHL Jets Games To Air On TSN3
Upcoming Conferences and Events
TEAMS AND STATIONS MAY SEE NEW RELATIONSHIPS IN RIGHTS DEALS
Published April 13, 1995
With baseball's strike ended, some advertisers will "proceed cautiously" on the decision to return to baseball, but a "longer- term consequence of the strike could be a changing of the way stations and ball-clubs do business" with each other, according to an analysis of the economic damage to local TV stations from the baseball strike by INSIDE MEDIA's Langdon Brockington. Brockington writes that local stations may seek more revenue- sharing arrangements than the predominant rights-fees deals now in place. Revenue-sharing between stations and team would "remove some of the risk that the carriers currently bear," and could lead to more teams buying ad time from stations and selling that inventory themselves (INSIDE MEDIA ONLINE, 4/12).