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SBD/13/Sponsorships Advertising Marketing
OUTBACK GETS NAMING RIGHTS TO ANOTHER COLLEGE BOWL GAME
Published April 13, 1995
Outback Steakhouse announced that it has become the official title sponsor for the college football game in Tampa, formerly known as the Hall of Fame Bowl. Financial terms of the sponsorship deal were not disclosed. The new Outback Bowl will feature the third place teams from the SEC and Big Ten conferences. Outback CEO Chris Sullivan: "We've gone nationwide and this will give us that national exposure." In December, the bowl game signed a 6-year deal with ESPN for the national broadcast on New Year's Day. Outback has been the title sponsor of the Outback Steakhouse Gator Bowl for the past three years (Roger Mills, ST. PETE TIMES, 4/13). This is the Hall of Fame Bowl's first title sponsor (TAMPA TRIBUNE, 4/13). Outback will renew its one-year option with the Gator Bowl, but did express an interest in continuting in an "associate capacity" (Outback).