SBD/12/Sports Industrialists

NAMES IN THE NEWS

     GREG NORMAN is on the cover of April's issue of MEN'S
JOURNAL.  Norman defended his proposed World Golf Tour:  "The
game of golf has transcended American golf. ... There's no way,
absolutely no way this tour will undermine a $450 million
business like the PGA Tour.  I personally think the PGA Tour is
trying to keep their players with them more to protect their
business than for the betterment of golf."  John Paul Newport
writes, "As much as any athlete in thistory, [Norman] has managed
to become not just a champion endorser of products but in many
cases the owner or part-owner of the companies whose products he
endorses."  Cited are Cobra Golf (Norman has a 12% stake) and
Reebok, whose independent Shark-logoed subsidiary does $200M in
annual sales (MEN'S JOURNAL, 4/95 issue)....Roy Firestone looked
at the history and tradition of Boston Garden and interviewed
Celtics President RED AUEBERACH.  Auerbach: "Well the Bruins,
because they own it. The people who own the Bruins own the
Garden. ... We (the Celtics) are the ones that gave the Boston
Garden the international recognition" ("Up Close," ESPN,
4/11)....The tentative schedule was announced for the Baltimore
Sport Symposium and Trade Show.  Among the guest speakers:
Padres President & CEO LARRY LUCCHINO, Redskins Dir of Public
Relations RICK VAUGHN, Baltimore CFL Club VP & CFO ARIC
HOLSINGER, Orioles Dir of Stadium Ops ROY SOMMERHOFF, Agent TONI
AGNONE, Maryland Stadium Authority Exec Dir BRUCE HOFFMAN,
Astrodome USA Dir of Ops MICHAEL COAKLEY, TBS Properties VP of
Sports Facilities JANET MARIE SMITH, Padres Dir of Public
Relations DR. CHARLES STEINBERG, BERNIE KLOPPENBURG of ARAMART,
and JIM SPEROS, Owner and President of the Baltimore CFL Club.
The symposium will be held June 21-24 (Baltimore Sport
Symposium).
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