SBD/12/Sports Industrialists

EXECUTIVE TRANSACTIONS

     At Liberty Sports DAVID GLUCK was named VP/Business Affairs
for its programming division.  Gluck will be responsible for
overseeing the legal and financial aspects of Liberty Sports
Programming (Liberty)....EVA BUSTOS has been promoted to Dir of
Marketing at Prime Deportiva.  Bustos did marketing for the first
Spanish-language sports cable network, La Cadena Deportiva (Prime
Deportiva)...The CISL announced that CARL BASSEWITZ has been
named Director of Licensing.  Bassewitz comes to the CISL with
more than 12 years of experience in sports licensing, inluduing
five years with NBA Properties (CISL)....AVIA Group International
annouced that KYLE COBURN has joined the company as Southeastern
National Accounts Manager.  Coburn was most recently with Starter
Corporation, and earlier was National Accounts Manager for L.A.
Gear (AVIA)...At Creative Sports, a subsidiary of ESPN, Inc.,
CURTIS PRIDE was named Director of Big East Programming.  He was
formerly Senior Publicist at ESPN.  JOHN REILLY has been named
Director of Big Ten Programming.  Reilly was VP/Research at Group
Five Sales, Inc.  ARNIE SGALIO, formerly Assistant Commmissioner
of the Big Sky Athletic Conference, is now Director of Research
at Creative Sports (GOULD MEDIA SERVICES)....MATT MUSGROVE has
been appointed PR Director of the IHL Atlanta Knights, replacing
JILL MIDDLEMAN.  Musgrove was the Knights' publication
manager....The Kansas City Blades announced that Marketing
Director JIM LORIA has been promoted to Assistant General
Manager.  Loria was named the IHL's top Marketing Director in
'92-93 (INSIDE THE IHL).
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