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SBD/12/Sponsorships Advertising Marketing
CHARLOTTE LPGA EVENT GETS NEW TITLE SPONSOR
Published April 12, 1995
Raycom Inc. and DWA Golf announced that national textile company Fieldcrest Cannon Inc. will be the title sponsor for the upcoming LPGA tournament in Charlotte. The Fieldcrest Cannon Classic is the first-ever LPGA Tour event in Charlotte and is scheduled for September 28-October 1. Fieldcrest Cannon signed a 3-year deal but financial terms were not disclosed. The company plans a series of events during tournament week that will celebrate the significant relationship between women's fashion and sports throughout the 20th century (Raycom). Raycom recently gained the rights to sell title sponsorship for the Fiesta Bowl.