Social Studies: LPGA's Tina Barnes-Budd Brooke Henderson Wins LPGA Membership Henderson Petitions LPGA For Age Waiver LPGA Founder Louise Suggs Passes Away Golf Preps For First Olympics Since 1904 LPGA Wants More Network TV Exposure Big Crowds Expected For U.S. Women's Open Women's PGA Championship Earns Praise Golf Interest Growing Among Youth Girls Players Welcome New Women's PGA
SBD/12/Sponsorships Advertising Marketing
CHARLOTTE LPGA EVENT GETS NEW TITLE SPONSOR
Published April 12, 1995
Raycom Inc. and DWA Golf announced that national textile company Fieldcrest Cannon Inc. will be the title sponsor for the upcoming LPGA tournament in Charlotte. The Fieldcrest Cannon Classic is the first-ever LPGA Tour event in Charlotte and is scheduled for September 28-October 1. Fieldcrest Cannon signed a 3-year deal but financial terms were not disclosed. The company plans a series of events during tournament week that will celebrate the significant relationship between women's fashion and sports throughout the 20th century (Raycom). Raycom recently gained the rights to sell title sponsorship for the Fiesta Bowl.