LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Chargers, Raiders Meet With L.A. Officials Steph Curry Tops In NBA Jersey Sales Lions Set To Host LGBT Pride Night NFL To Hire Forensics Expert NFL To Celebrate Season Opener In S.F., Boston Could 31-Year-Old Become Face Of Titans?
SBD/10/Sponsorships Advertising Marketing
Published April 10, 1995
The Falcons moved their ad account to Austin Kelley Advertising of Atlanta (N.Y. TIMES, 4/10)....Bolle America Inc. has announced a long term consulting agreement with Greg LeMond. LeMond's agreement will be for both consultation on new products targeted to cyclists as well as for promotional endorsement (Bolle America)....Richard Sandomir profiles the making of the video game "Big Hurt," featuring Frank Thomas. Acclaim Entertainment hopes that "Big Hurt," scheduled for release in July, "will generate the kind of sudden impact that the company's hugely popular 'NBA Jam' game did last year" (N.Y. TIMES, 4/10)....Network Int'l, a venue advertising company that represents more than 50 facilities, announced that it is adding Mid-South Coliseum in Memphis in the areas of marketing and advertising/sponsorship sales. The Coliseum is home to the CHL River Kings and hosts events including skating and basketball (Network Int'l)....Under the header, "Clouds Over Disneyland," Bernard Weinraub examines Walt Disney Co. as it reshapes its management (N.Y. TIMES, 4/9)....According to a report in Cincinnati, there are only 10 cities in Streetball Partners' "Hoop-it-Up" tour that have more than 1,000 teams entered, with Cincinnati and Omaha the only non-NBA cities (CINCINNATI ENQUIRER, 4/9). ....The city of Jacksonville has launched an image campaign using the new NFL team as its centerpiece attraction. A full page ad runs in today's WALL STREET JOURNAL, with the tagline: "If you're looking for the perfect place to expand your business, you might want to get inside the NFL's head" (WALL STREET JOURNAL, 4/10)....Sun Co., parent of the chain Sunoco, "has quietly expanded into the esoteric market of racing fuel. Unlike the retail gasoline market, where producers earn pennies a gallon, racing fuel is a specialty product that commands a hefty premium" (PHILADELPHIA INQUIRER, 4/10).