SBD/31/The Back Of The Book

WHO IS WATCHING THE NCAA TOURNAMENT?

     The ESPN Chilton Sports Poll surveyed 1,007 U.S. residents
(age 12+) from March 14-27.
     HOW LIKELY ARE YOU TO WATCH AT     DID YOU WATCH ANY PART OF
     LEAST PART OF THE TOURNAMENT?      OF TOURNAMENT LAST YEAR?
                        MALE FEMALE                   MALE FEMALE
     Very likely         49%   24%      Yes            62%   39%
     Somewhat likely     18    25       No             37    56
     Somewhat unlikely    5     7       Don't remember  1     5
     Very unlikely       27    44
     HOW INTERESTED ARE YOU IN          WHICH COMPANY IS BIGGEST
     THE NCAA TOURNAMENT?               TOURNAMENT SPONSOR?
                   MALE FEMALE     Nike                12%
     Very interested     40%   14%      Reebok               3
     Somewhat interested 22    21       Anheuser-Busch       2
     A little bit        14    25       Coca-Cola            2
     Not at all          24    40       Pepsi                2
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