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WITH FOX-BOTS AND ALL, IT'S SHOWTIME FOR THE NHL
Published March 31, 1995
With Fox debuting its coverage of the NHL this Sunday at 3:00pm (ET), many columnists offer final advice and critiques. In Toronto, Rob Longley writes, "Hockey purists consider this a warning: Fox Sports' NHL debut this Sunday will look more like Super Nintendo than Hockey Night in Canada." Longley, noting the Foxbots, animated characters that will appear after each score: "Fox learned that hockey is the second-highest selling video game in the U.S. The network also decided it was after a young audience, so why not keep the kids happy?" (TORONTO SUN, 3/31). "NHL on Fox" Exec Producer Ed Goren: "Our graphics will have the video game look. Kids play those games. They're the ones wearing NHL sweaters, playing street hockey on roller blades in California and Florida" (TORONTO STAR, 3/31). In New York, Phil Mushnick calls Fox's targeting of a younger audience a "wise" move. Mushnick on the Foxbots: "If it's clean entertainment for kids and it doesn't hurt older fans' view of the game, we'll deal with it" (N.Y. POST, 3/31). Rangers Goalie Mike Richter was quoted on "ET" last night saying that hockey is perfect for the Fox audience: "It's fast paced, it's a lot of hitting, it's a team sport, I think it's a game that can capture the imagination of a lot of the kids" ("Entertainment Tonight," 3/30).