SBD/31/Sports Media

SPORTS CHANNEL IN DETROIT-AREA DEBUTS LIVE EVENT ADS

     PASS Sports is airing a series of live 30-second ads on
Detroit's WDIV-TV designed as updates from events being televised
live on PASS Sports.  The first ad aired March 29 during PASS
Sports' Knicks-Pistons game.  The spot was seen during NBC's
"National Geographic" and featured a live update from the game.
Two other live ads are scheduled for WDIV.  One on April 7 will
feature a live update from the Magic-Pistons game and the other
ad on April 21 will feature the Mighty-Ducks-Red Wings game
(Gould Media).
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