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SPORTS CHANNEL IN DETROIT-AREA DEBUTS LIVE EVENT ADS
Published March 31, 1995
PASS Sports is airing a series of live 30-second ads on Detroit's WDIV-TV designed as updates from events being televised live on PASS Sports. The first ad aired March 29 during PASS Sports' Knicks-Pistons game. The spot was seen during NBC's "National Geographic" and featured a live update from the game. Two other live ads are scheduled for WDIV. One on April 7 will feature a live update from the Magic-Pistons game and the other ad on April 21 will feature the Mighty-Ducks-Red Wings game (Gould Media).