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LIBERTY RECEIVES TV AND RADIO RIGHTS TO WOODEN CLASSIC
Published March 31, 1995
Atherton Communications and Liberty Sports Inc. have reached an agreement providing Liberty with the exclusive sales and production rights to the worldwide TV and radio broadcasts of the annual John Wooden Classic, beginning in '95. Atherton is founder and organizer of the Wooden Classic. Financial terms of the deal were not disclosed. The event will air live on NBC, December 9, from The Arrowhead Pond in Anaheim. '95 participating colleges are UCLA, Maryland, Purdue and Villanova (Liberty).