SBD/31/Sports Media

LIBERTY RECEIVES TV AND RADIO RIGHTS TO WOODEN CLASSIC

     Atherton Communications and Liberty Sports Inc. have reached
an agreement providing Liberty with the exclusive sales and
production rights to the worldwide TV and radio broadcasts of the
annual John Wooden Classic, beginning in '95.  Atherton is
founder and organizer of the Wooden Classic.  Financial terms of
the deal were not disclosed.  The event will air live on NBC,
December 9, from The Arrowhead Pond in Anaheim.  '95
participating colleges are UCLA, Maryland, Purdue and Villanova
(Liberty).
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Cablevision, NBC, New York Liberty, Media

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