A-B InBev Expands NFL Team Cans Sponsors Activate Around MLB ASG Week Bud Light Getting Into E-Sports Space Royals Bolster Corporate Partnership Roster A-B InBev Taking Over At Nationals Park Manning Plugs Bud After Super Bowl Victory Bud Light Super Bowl Ad To Feature Comedians Bud Light Cans Highlight SB Winners Top FIFA Sponsors Call Independent Oversight A-B InBev, NBA Renew Contract
SBD/31/Sponsorships Advertising Marketing
ANHEUSER LIGHT, THE NEWEST BRAND OF LIGHT BEERS
Published March 31, 1995
Anheuser-Busch will introduce Anheuser Light Monday. The beer has 75 calories, less than any other major light beer, and will be test marketed in Atlanta, Baltimore and Dallas. A-B predicts the new beer "will appeal" to the 28-49 age group, which is "increasingly choosing lighter calorie foods and beverages." Dir of New Products for A-B, Gregg Billmeyer: "We believe these people will respond to the brand's advertising message, a message that says, 'Sit back, relax and enjoy Anheuser Light'" (AP/ATLANTA CONSTITUTION, 3/31). Chicago's DDB Needham will handle Anheuser Light advertising (Melanie Wells, USA TODAY, 3/31).