A-B InBev Makes Changes To Sports Marketing Budweiser Unveils Limited Edition MLB Team Cans A-B InBev Latest To End USOC Sponsorship Busch Part Of A-B InBev's Super Bowl Lineup Drone Racing League Signs Deal With Bud Light Harry Caray Calls Game 7 In A-B Spot Bud Light Ends Rogen-Schumer Campaign A-B Lands Naming Rights To FedExForum Studio Bud Light Using Car Wrap Company To Promote Cans A-B InBev Expands NFL Team Cans
SBD/31/Sponsorships Advertising Marketing
ANHEUSER LIGHT, THE NEWEST BRAND OF LIGHT BEERS
Published March 31, 1995
Anheuser-Busch will introduce Anheuser Light Monday. The beer has 75 calories, less than any other major light beer, and will be test marketed in Atlanta, Baltimore and Dallas. A-B predicts the new beer "will appeal" to the 28-49 age group, which is "increasingly choosing lighter calorie foods and beverages." Dir of New Products for A-B, Gregg Billmeyer: "We believe these people will respond to the brand's advertising message, a message that says, 'Sit back, relax and enjoy Anheuser Light'" (AP/ATLANTA CONSTITUTION, 3/31). Chicago's DDB Needham will handle Anheuser Light advertising (Melanie Wells, USA TODAY, 3/31).