Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans Visa, Other Sponsors Make Statements On FIFA FIFA Facing Untold Consequences After Indictments Bears' McCaskey Second-Guessing Signing McDonald Missouri Pols Sue Nixon Over NFL Stadium Plan Oregon Tops List Of Public School Athletic Finances Walter Byers Passes Away At The Age Of 93
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Sprint, and its cable TV partners TCI, Comcast and Cox Communications, announced that they would invest $4.4B in the "biggest challenge yet to the Baby Bells and the GTE Corp" (N.Y. TIMES, 3/30)....U.S. House and Senate conferees agreed to end a special tax benefit program that would have given Viacom Inc. a "huge deferral" from selling stations to minority buyers (WASHINGTON POST, 3/20)....SportsChannel has announced that former Giants broadcaster Joe Morgan is moving to A's coverage (SAN JOSE MERCURY NEWS, 3/30).... Empire Sports has released its New York State AAA baseball schedule. The Buffalo Bisons, Rochester Red Wings and Syracuse Chiefs will all make appearances (Empire).... MultiVision Cable TV of Anaheim will carry La Cadena Deportiva beginning tomorrow. The spanish-language sports network is an affiliate of Prime (Prime Deportiva)....The Nashville Network has expanded its live NASCAR racing TV schedule with the addition of the NASCAR Slim Jim All Pro Series in Greeneville-Pickens, SC (NASCAR).