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In a private screening in Washington, DC, Time Warner Sports President SETH ABRAHAM and HBO Sports Senior VP & Exec Producer ROSS GREENBURG debuted HBO's new quarterly magazine show, "Real Sports with Bryant Gumbel." Also present were "Real Sports" reporters FRANK DEFORD and SONJA STEPTOE. Abraham said the aim is to have the show on a monthly schedule in '96. He and Greenburg also noted that since HBO's ties with pro sports are limited, no subject is out of bounds -- including boxing and Wimbledon. Abraham stressed the show's success will not be tied to ratings, but to "credibility" (THE DAILY). "Real Sports" airs April 2.
The current issue of FORTUNE features a cover story on Disney CEO MICHAEL EISNER. Writer John Huey notes, "Disney's competitors -- among them RUPERT MURDOCH, Viacom and Time Warner -- all are piling up diversified distribution assets, such as networks and cable systems, in a play to control the future of the entertainment business. Eisner, so far among the big boys, stands alone in putting virtually all his chips on content." Eisner on a possible partnership with former QVC Chair BARRY DILLER to buy and control CBS or another broadcast network: "Barry is the only person I would every buy anything with and give him control. The only one" (FORTUNE, 4/17 issue).... HOWARD HANDLER was formally named VP of Marketing for NFL Properties, Inc. Handler was formerly Senior VP of MTV (NFL)....GREG VON SCHOTTENSTEIN has been named Dir of game Presentation and Special Events for the Vancouver Grizzlies (Grizzlies).