SBD/30/Sports Industrialists

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         In a private screening in Washington, DC, Time Warner Sports
    President SETH ABRAHAM and HBO Sports Senior VP & Exec Producer
    ROSS GREENBURG debuted HBO's new quarterly magazine show, "Real
    Sports with Bryant Gumbel."  Also present were "Real Sports"
    reporters FRANK DEFORD and SONJA STEPTOE.  Abraham said the aim
    is to have the show on a monthly schedule in '96.  He and
    Greenburg also noted that since HBO's ties with pro sports are
    limited, no subject is out of bounds -- including boxing and
    Wimbledon.  Abraham stressed the show's success will not be tied
    to ratings, but to "credibility" (THE DAILY).  "Real Sports" airs
    April 2.

    Print | Tags: HBO, People and Pop Culture

         The current issue of FORTUNE features a cover story on
    Disney CEO MICHAEL EISNER.  Writer John Huey notes, "Disney's
    competitors -- among them RUPERT MURDOCH, Viacom and Time Warner
    -- all are piling up diversified distribution assets, such as
    networks and cable systems, in a play to control the future of
    the entertainment business.  Eisner, so far among the big boys,
    stands alone in putting virtually all his chips on content."
    Eisner on a possible partnership with former QVC Chair BARRY
    DILLER to buy and control CBS or another broadcast network:
    "Barry is the only person I would every buy anything with and
    give him control.  The only one" (FORTUNE, 4/17 issue)....
    HOWARD HANDLER was formally named VP of Marketing for NFL
    Properties, Inc.  Handler was formerly Senior VP of MTV
    (NFL)....GREG VON SCHOTTENSTEIN has been named Dir of game
    Presentation and Special Events for the Vancouver Grizzlies

    Print | Tags: CBS, NFL, People and Pop Culture, Viacom, Walt Disney
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