SBD/30/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Upper Deck Co. will co-sponsor IndyCar racer Roberto
Guerrero and the Pagan Racing Team in the Slick 50 200 at the
Phoenix Int'l Raceway April 2 (Upper Deck).... Today's Baltimore
SUN features a 3-page spread on the formerly all-female America3
crew.  Subhead: "When they put a man on the boat, they sacrificed
their identity -- and dashed the dreams of a generation"
(Baltimore SUN, 3/30).... Chrysler is supporting its exclusive
sponsorship of the NHL on Fox with a 2-page insert in this
morning's USA TODAY.  The ad for Dodge products features NHL
stars Eric Lindros, Cam Neely, Mark Messier, Paul Kariya, Brendan
Shanahan, John Vanbiesbrouck and Jeremy Roenick and previews
Dodge's Stanley Cup trip promotion to air during Fox's telecast
(USA TODAY, 3/30)....Johnnie Walker has dropped its sponsorship
of the annual World Championship golf tournament in December in
Jamaica (DALLAS MORNING NEWS, 3/29).
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