NHL Players Won't Compromise For Olympics Labatt Inks Five-Year Deal At Little Caesars Arena Bettman: Assume No NHL Participation In '18 Olympics Source: No Olympic Meetings On NHL Docket Bruins Connecting With Fans Through Twitter Videos Bettman Says Flames Need A New Arena Adidas Removing CCM Brand From NHL Apparel Judge Rules In Favor Of NHLPA In Wideman Case Sources: Winter Classic Likely Going To N.Y. In '18 Blackhawks Raising Season-Ticket Prices
SBD/30/Sponsorships Advertising Marketing
Published March 30, 1995
The Upper Deck Co. will co-sponsor IndyCar racer Roberto Guerrero and the Pagan Racing Team in the Slick 50 200 at the Phoenix Int'l Raceway April 2 (Upper Deck).... Today's Baltimore SUN features a 3-page spread on the formerly all-female America3 crew. Subhead: "When they put a man on the boat, they sacrificed their identity -- and dashed the dreams of a generation" (Baltimore SUN, 3/30).... Chrysler is supporting its exclusive sponsorship of the NHL on Fox with a 2-page insert in this morning's USA TODAY. The ad for Dodge products features NHL stars Eric Lindros, Cam Neely, Mark Messier, Paul Kariya, Brendan Shanahan, John Vanbiesbrouck and Jeremy Roenick and previews Dodge's Stanley Cup trip promotion to air during Fox's telecast (USA TODAY, 3/30)....Johnnie Walker has dropped its sponsorship of the annual World Championship golf tournament in December in Jamaica (DALLAS MORNING NEWS, 3/29).