Fanatics To Get Rights To NHL Playoff Apparel Hansen Group Offers To Fund Seattle Arena Privately NHL, Players Set Escrow Withholding Rate At 15% Report: NHL Eyeing New Sites For Outdoor Game Vegas NHL President Takes On Unique Task Heritage Classic A Big Payoff For NHL Jets Islanders' John Tavares Endorsing Vita Coco Maple Leafs Debut New Ad For 'Stand Witness' Campaign Matthews Seen As Next NHL Marketing Star Crosby, MacKinnon Reunite For Tim Hortons Ads
SBD/30/Sponsorships Advertising Marketing
Published March 30, 1995
The Upper Deck Co. will co-sponsor IndyCar racer Roberto Guerrero and the Pagan Racing Team in the Slick 50 200 at the Phoenix Int'l Raceway April 2 (Upper Deck).... Today's Baltimore SUN features a 3-page spread on the formerly all-female America3 crew. Subhead: "When they put a man on the boat, they sacrificed their identity -- and dashed the dreams of a generation" (Baltimore SUN, 3/30).... Chrysler is supporting its exclusive sponsorship of the NHL on Fox with a 2-page insert in this morning's USA TODAY. The ad for Dodge products features NHL stars Eric Lindros, Cam Neely, Mark Messier, Paul Kariya, Brendan Shanahan, John Vanbiesbrouck and Jeremy Roenick and previews Dodge's Stanley Cup trip promotion to air during Fox's telecast (USA TODAY, 3/30)....Johnnie Walker has dropped its sponsorship of the annual World Championship golf tournament in December in Jamaica (DALLAS MORNING NEWS, 3/29).