SBD/30/Sponsorships Advertising Marketing

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  • BULLS HOT ON THE HORNETS' TAIL IN SALES OF NBA STUFF

         The following is the top ten teams in sale of NBA licensed
    merchandise, based on sales from August 1, 1994-January 31, 1995.
    The Nuggets make their 1st appearance in the Top 10 (Michael
    Hiestand, USA TODAY, 3/30):
         1.   Hornets             6.   SuperSonics
         2.   Bulls               7.   Raptors
         3.   Magic               8.   Warriors
         4.   Suns                9.   Rockets
         5.   Knicks             10.   Nuggets
    

    Print | Tags: Cablevision, Chicago Bulls, Denver Nuggets, Golden State Warriors, Houston Rockets, Maple Leaf Sports and Entertainment, NBA, New Orleans Pelicans, New York Knicks, Orlando Magic, Phoenix Suns, RDV Sports, Toronto Raptors
  • HERMAN'S SPORTING GOODS BACK FROM THE CROSSROADS?

         The current issue of SPORTING GOODS BUSINESS features an
    interview with four top executives at Herman's Sporting Goods:
    Senior VP/Store Ops Lee Diercks, Senior VP Michael Worrall, COO
    Stuart Kessler and CEO Alfred Fasola.  Kessler on the company's
    '94 year-end summary:  "We are disappointed with the fact that we
    did not achieve the plan in the disclosure statement.  But we are
    pleased with the fact that in the past 22 months we have made
    dramatic improvement."  Kessler attributed the shortfall in
    profits expectations to the NHL lockout and MLB strike and to the
    unseasonably warm weather in the Northeast which affected their
    ski business: "I am pleased to say that since hockey has
    returned, we have gotten a real good hit.  The 'Game On'
    promotion has been very good for us."  To compensate, Kessler
    said Herman's has moved into the NCAA "in a major way":  "We
    still plan a major licensed department, but we are being very
    cautious as to how we approach the business."  As for store
    expansion, the company has plans for 13 new stores this year.  As
    for an IPO, Fasola said he did not know when one would be in the
    "offing":  "The market has to be right, and our performance has
    to be right" (SPORTING GOODS BUSINESS, 3/95 issue).
    

    Print | Tags: MLB, NCAA, NHL
  • IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK?

         The Coors Field logo is "saving the season for sports-
    apparel retailers who saw sales of Colorado Rockies licensed
    merchandise tumble when players went on strike," according to
    Lynn Bronikowski of the ROCKY MOUNTAIN NEWS.  Kurt Wiederspahn,
    manager of the Sportsfan store in a local Denver-area mall:
    "Anything with the Coors Field logo is selling.  Coors Field
    merchandise has made sales even a little better than last year."
    The new $215M stadium opens Friday with a sold-out exhibition
    between the Rockies and Yankees (ROCKY MOUNTAIN NEWS, 3/29).
    

    Print | Tags: Colorado Rockies, New York Yankees, YankeeNets
  • MARKETPLACE ROUND-UP

         The Upper Deck Co. will co-sponsor IndyCar racer Roberto
    Guerrero and the Pagan Racing Team in the Slick 50 200 at the
    Phoenix Int'l Raceway April 2 (Upper Deck).... Today's Baltimore
    SUN features a 3-page spread on the formerly all-female America3
    crew.  Subhead: "When they put a man on the boat, they sacrificed
    their identity -- and dashed the dreams of a generation"
    (Baltimore SUN, 3/30).... Chrysler is supporting its exclusive
    sponsorship of the NHL on Fox with a 2-page insert in this
    morning's USA TODAY.  The ad for Dodge products features NHL
    stars Eric Lindros, Cam Neely, Mark Messier, Paul Kariya, Brendan
    Shanahan, John Vanbiesbrouck and Jeremy Roenick and previews
    Dodge's Stanley Cup trip promotion to air during Fox's telecast
    (USA TODAY, 3/30)....Johnnie Walker has dropped its sponsorship
    of the annual World Championship golf tournament in December in
    Jamaica (DALLAS MORNING NEWS, 3/29).
    

    Print | Tags: DaimlerChrysler, News Corp./Fox, NHL, Upper Deck
  • NIKE SWOOPES UP SHOE DEAL; FEATURE WOMEN'S HOOPS STAR

         Nike announced it will introduce the Air Swoopes basketball
    shoe, named for Sheryl Swoopes who led Texas Tech to the '93 NCAA
    women's championship.  Air Swoopes arrive in stores around
    October 1, backed by an ad campaign that Nike would only call
    "substantial."  Nike VP/Marketing Liz Dolan said the shoe was
    part of Nike's commitment to women's sports, which includes a new
    ad campaign featuring the U.S. women's soccer team.  Dolan said
    Nike chose Swoopes because of her accomplishments at Texas Tech,
    but also because "she has a cool name."  Women's footwear makes
    up 21% of Nike's U.S. revenue (Richard Sandomir, N.Y. TIMES,
    3/30).
    

    Print | Tags: NCAA, Nike
  • POWERADE LAUNCHES NEW CAMPAIGN, NEW LOOK

         POWERaDE, a product of the Coca-Cola Co. and Official Sports
    Drink of the '96 Olympics, launched a new national campaign, with
    a "bold attitude," a new logo and a new icon, the "a-line."
    Coca-Cola USA VP/Marketing Frank Bifulco:  "POWERaDE has 33
    percent more carbohydrates than Gatorade, and that point of
    difference versus its 30-year-old competitor will be a
    centerpiece of POWERaDE advertising.  Also, the new a-line icon
    communicates the brand personality simply and quickly.  It's
    powerful, bold, and represents the pinnacle of athletic
    performance."  The multi-media advertising campaign begins April
    4 and is being handled by McCann-Erickson (Coca-Cola)....Coca-
    Cola signed a letter of intent to acquire Barq's, which is No. 2
    in root beer market share behind A&W (WALL STREET JOURNAL, 3/30).
    

    Print | Tags: Coca-Cola
  • SPONSOR ACTIVITIES IN THE TWO FINAL FOUR CITIES

         SEATTLE:  Nordstrom department stores will host a stage for
    concerts and interactive events during the Final Four, beginning
    March 31- April 3, in the West Lake Center Park.  Also at that
    Nordstrom location, Coca-Cola has posted their NCAA tournament
    bracket board.  Nordstrom will also  feature a "Fan Zone Souvenir
    Shop," stocked with Final Four apparel (Nordstrom)....This
    morning's SEATTLE POST-INTELLIGENCER examines the use of NCAA
    logos (particularly the Final Four logo) by the 16 NCAA corporate
    partners and the sharing of NCAA tournament money by conferences
    and the member teams (Angelo Bruscas, SEATTLE POST-INTELLIGENCER,
    3/30).
         MINNEAPOLIS:  NCAA women's players of the year for '92-'94,
    Sheryl Swoopes, Lisa Leslie and Dawn Staley, will greet fans and
    conduct free basketball clinics during the Nike/ Lady Foot Locker
    Shoot Around, March 30-April 1 at City Center Mall in downtown
    Minneapolis.  All three are under contract with Nike.  Nike
    claims it is the only sports and fitness company with any
    individual U.S. Women's basketball team members under contract
    (Nike)....Twenty members of the group organizing the '96 Women's
    Final Four in Charlotte are on a scouting trip to Minneapolis.
    The Charlotte Coliseum seats 22,961 and a sell-out would set a
    women's Final Four attendance record (CHARLOTTE OBSERVER, 3/30).
    

    Print | Tags: Coca-Cola, Foot Locker/Venator Group, NCAA, Nike
  • THE MICHAEL JORDAN REPORT: UPPER DECK LAUNCHING CARDS

         Upper Deck's newest basketball cards featuring Michael
    Jordan in a No. 45 jersey could be out next week.  None of the
    three other NBA-licensed trading-card makers (Topps, SkyBox and
    Fleer) will be ready to roll out that soon.  "After a disastrous
    baseball-card season, trading card makers are scrambling to get
    Jordan onto basketball cards."  Upper Deck may also sell cards
    with Jordan in his old No. 23.  Topps will feature Jordan on
    cards to be sold the week of April 17; Fleer will introduce their
    Jordan cards April 21 and SkyBox's Jordan cards hit the market
    May 17 (Bruce Horovitz, USA TODAY, 3/30)....This week's "NBA
    Inside Stuff" will feature a segment on the making of the new
    McDonald's ad featuring NBA stars Jordan, Larry Johnson, Reggie
    Miller, Shawn Kemp, Larry Bird, Charles Barkley and Looney Tunes
    characters Tweety Bird, Bugs Bunny and Daffy Duck (Inside
    Stuff)....Jordan's 55-point performance against the Knicks was
    the highest rated TNT NBA broadcast ever.  TNT drew a national
    cable rating of 5.1, "shattering" its previous high of 3.3
    (ATLANTA CONSTITUTION, 3/30).
    

    Print | Tags: Cablevision, McDonalds, NBA, New York Knicks, TBS/TNT, Upper Deck
  • TOP TEN OF LICENSED BASEBALL MERCHANDISE; BOTH SOX MOVE UP

         The following is the top ten teams in sale of licensed
    merchandise, from the MLB commissioner's office.  This is based
    on sales from January '95.
         1.   White Sox           6.   Red Sox
              2.   Rockies             7.   Indians
              3.   Braves              8.   Phillies
              4.   Yankees             9.   Reds
              5.   Marlins            10.   Mariners
         The Rockies dropped from the top spot.  The White Sox moved
    from three to one, the Yankees moved up one, and the Marlins
    dropped from No. 4 to 5.  The team making the biggest jump was
    the Red Sox, who jumped from No. 15 to 6.  Overall domestic sales
    of MLB merchandise dropped from $2.5B in '93 to $2.1B in '94 due
    to the strike (THE DAILY).
         COMING SOON TO THE TOP 10?  The NBA Suns' team shops were
    the first outlet to offer Diamondbacks merchandise, and 24 hours
    after Phoenix was awarded an MLB team the stores were "moving
    about 500 T-shirts an hour."  After five days, they had sold over
    8,000 shirts and 1,000 caps, according to Scott Blanford, Suns
    Dir of Merchandise.  MLBP VP/Design  Anne Occi says the
    Diamondback logo with turquoise, black, copper and purple, is
    consistent with fans' tastes (Jeff Smyth, ARIZONA BUSINESS
    GAZETTE, 3/23 issue).
    

    Print | Tags: Arizona Diamondbacks, Atlanta Braves, Boston Red Sox, Chicago White Sox, Cincinnati Reds, Cleveland Indians, Colorado Rockies, Miami Marlins, MLB, NBA, New York Yankees, Philadelphia Phillies, Phoenix Suns, Seattle Mariners, Time Warner, YankeeNets
  • TURNSTILE ADS TURN UP IN CANADA, DUE IN ORLANDO SOON

         Nestle Canada announced that they have reserved the
    turnstile ad space at the Halifax Metro Center in Nova Scotia,
    the host site for the Raptors' first exhibition game.  Orlando-
    based Entry Media Inc. is the developer and marketer of
    "Turnstile AdSleeve" armcovers, a new in-arena signage
    opportunity.  The armcovers are constructed of a "durable" clear
    plastic and their design allow them to secure onto any size
    turnstile arm.  The Orlando Arena, home to the Magic, will also
    add AdSleeve in time for the '95 NBA playoffs.  Lennar Homes,
    FL's largest homebuilder, has reserved the space.  Also, severaL
    minor league ballparks will feature AdSleeve this season:
    Wilmington BlueRocks, New Haven Ravens, Bowie BaySox, Norwich
    Navigators, Eugene Emeralds and Rancho Cucamonga Quakes.  Entry
    Media is currently negotiating to have AdSleeve in over 100
    stadiums and arenas throughout the U.S., Canada and Europe.
    Entry Media President/Inventor Martin Hering:  "It's the first ad
    fans are exposed to and everyone has to touch it on their way in.
    In addition, it is positioned away from the event so it never has
    to compete with the event itself for the attention of the fans"
    (Entry Media).
    

    Print | Tags: Baltimore Ravens, Maple Leaf Sports and Entertainment, NBA, Orlando Magic, RDV Sports, Toronto Raptors
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