SBD/29/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     In the current issue of TENNIS magazine, Editor Donna
Doherty defends the latest Nike campaign that features hats and
shirts that proclaim "tennis sucks," even though she admits that
she doesn't "love" the campaign.  Doherty calls it the "ultimate
in anti-hero marketing," and writes, "C'mon guys, lighten up"
(TENNIS, 4/95 issue)....The Collegiate Licensing Co. has
announced its top selling manufacturers and universities for '94-
95 fiscal year-to-date.  The top five colleges:  Michigan, FSU,
UNC, Tennessee and Alabama.  Heading the licensee list:  Starter,
Champion, Nutmeg Mills, Brazos Sportswear and CS
Crable....(SPORTING GOODS BUSINESS, 3/95 issue).... Madison
Sports & Entertainment Group, Inc. has signed a letter of
agreement to acquire Bizarre Snowboards Inc. (Madison
Sports)....The LPGA has formally announced plans for a Dinah
Shore Scholarship Fund to be administered through the LPGA
Foundation (LPGA)....According to preliminary results of the '94
Int'l Health Racquet & Sports Club Assoc./American Sports Data
study on health club trends, the number of health club members in
the U.S. grew by 10% for the second consecutive year (IHRSA).
     CLARIFICATION:  Sony's release on Sony Signatures' selection
as exclusive licensing and merchandising company for World Cup
'98 incorrectly identified the World Cup's representative.  It is
ISL Marketing AG of Switzerland.
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Related Topics:

LPGA, Nike

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