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MARKETPLACE ROUND-UP

     In the current issue of TENNIS magazine, Editor Donna
Doherty defends the latest Nike campaign that features hats and
shirts that proclaim "tennis sucks," even though she admits that
she doesn't "love" the campaign.  Doherty calls it the "ultimate
in anti-hero marketing," and writes, "C'mon guys, lighten up"
(TENNIS, 4/95 issue)....The Collegiate Licensing Co. has
announced its top selling manufacturers and universities for '94-
95 fiscal year-to-date.  The top five colleges:  Michigan, FSU,
UNC, Tennessee and Alabama.  Heading the licensee list:  Starter,
Champion, Nutmeg Mills, Brazos Sportswear and CS
Crable....(SPORTING GOODS BUSINESS, 3/95 issue).... Madison
Sports & Entertainment Group, Inc. has signed a letter of
agreement to acquire Bizarre Snowboards Inc. (Madison
Sports)....The LPGA has formally announced plans for a Dinah
Shore Scholarship Fund to be administered through the LPGA
Foundation (LPGA)....According to preliminary results of the '94
Int'l Health Racquet & Sports Club Assoc./American Sports Data
study on health club trends, the number of health club members in
the U.S. grew by 10% for the second consecutive year (IHRSA).
     CLARIFICATION:  Sony's release on Sony Signatures' selection
as exclusive licensing and merchandising company for World Cup
'98 incorrectly identified the World Cup's representative.  It is
ISL Marketing AG of Switzerland.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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