Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Star Winners Boost Interest In LPGA Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms Wie, Others Lifting LPGA's Profile Robredo, Venus Among Wimbledon's Best Dressed Nike Sees Q4 Profit Rise 5% Based On Soccer Wie's Portfolio Likely To Increase After Win
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SBD/29/Sponsorships Advertising Marketing
Published March 29, 1995
In the current issue of TENNIS magazine, Editor Donna Doherty defends the latest Nike campaign that features hats and shirts that proclaim "tennis sucks," even though she admits that she doesn't "love" the campaign. Doherty calls it the "ultimate in anti-hero marketing," and writes, "C'mon guys, lighten up" (TENNIS, 4/95 issue)....The Collegiate Licensing Co. has announced its top selling manufacturers and universities for '94- 95 fiscal year-to-date. The top five colleges: Michigan, FSU, UNC, Tennessee and Alabama. Heading the licensee list: Starter, Champion, Nutmeg Mills, Brazos Sportswear and CS Crable....(SPORTING GOODS BUSINESS, 3/95 issue).... Madison Sports & Entertainment Group, Inc. has signed a letter of agreement to acquire Bizarre Snowboards Inc. (Madison Sports)....The LPGA has formally announced plans for a Dinah Shore Scholarship Fund to be administered through the LPGA Foundation (LPGA)....According to preliminary results of the '94 Int'l Health Racquet & Sports Club Assoc./American Sports Data study on health club trends, the number of health club members in the U.S. grew by 10% for the second consecutive year (IHRSA). CLARIFICATION: Sony's release on Sony Signatures' selection as exclusive licensing and merchandising company for World Cup '98 incorrectly identified the World Cup's representative. It is ISL Marketing AG of Switzerland.