CBS plans to provide information on The Masters via the
network's World World Web site and its site on Prodigy, as it has
with the NCAA tournament. Information to be made available for
on-line fans will include notes, quizzes, features and live chats
with CBS golf announcers. Cadillac and The Travellers will
continue to be the primary sponsors of the tournament on CBS (THE
DAILY). CBS will show highlights of early-round action on
Thursday, April 6 and Friday, April 7 from 11:35-11:50p.m. ET.
This year marks CBS' 40th year covering the tournament (CBS).
GOLF CHANNEL TAPS AUGUSTA VIDEO VAULTS: The Golf Channel
secured the TV license from Augusta National Golf Club to
rebroadcast official highlights from previous Masters
Tournaments. The agreement marks the first time that Augusta
National Golf Club has licensed the rights to re-broadcast
library footage. The Channel will televise great moments in
Masters history, from 1960 to 1994, for their series which began
on March 20 and continues through the spring of '96 (The Golf
Channel).
