SBD/27/Sports Media

Print All
  • A WHOLE NEW MEANING TO SURF & TURF: NFL IS ON THE WEB

         The NFL will launch "NFL Sideline," during the week of April
    17, making it the first pro league with a site on the World Wide
    Web.  The site will allow fans real-time access to NFL draft
    coverage and interaction with each team.  The site is being built
    by Adam Curry's OnRamp of New York.  There are currently no
    sponsors, but the NFL is considering sponsorship development (AD
    AGE, 3/27).  According to Terry Lefton in BRANDWEEK, the Web site
    "brings into question the NFL's existing agreement with the
    Prodigy on-line service, which expires this year."  With NFLP
    looking to fill its computer category and Microsoft launching its
    own on-line service, the on-line category could be part of an
    overall computer sponsorship agreement (BRANDWEEK, 3/27 issue).
         KUDOS:  AD AGE named the NFL one of their five finalists for
    "1994 Promotional Marketer of the Year" for its marketing of its
    75th season.  Other finalists: Coca Cola, Disney, Sega and Taco
    Bell (NFL).
    

    Print | Tags: Microsoft, NFL, Media, Walt Disney
  • MEDIA NOTES

         Cleveland and Dallas were the strongest NFL televised-
    metered markets in '94, based on Sunday afternoon local TV
    ratings.  The two cities paced the nation, each averaging a 21.3
    rating (NFL)....NBC received the most Sports Emmy nominations
    from the Nat'l Academy of Television Arts and Sciences with 22,
    six more than runner-up CBS which had 16.  ABC and ESPN had 14
    each, followed by Fox (9), HBO (8), The Disney Channel (5), TNT
    (4), NFL Films and MTV Sports (2) and CNN with one (Mult., 3/26).
    

    Print | Tags: ABC, CBS, ESPN, HBO, NBC, News Corp./Fox, NFL, Media, TBS/TNT, Time Warner, Viacom, Walt Disney
  • USA TRACK & FIELD TRACKS TV RATINGS ON ESPN AND TURNER

         USA Track & Field lists the ratings for its events that have
    appeared on ESPN and TBS (USATF)
         DATE      NET/TIME        PROGRAM            RATING/SHARE
         2/5/94    TBS  5-6:00pm   Millrose Games         0.5/1
         2/6/94    ESPN 1-2:30pm   Mobil Invitational     1.0/3
         2/20/94   ESPN 12:30-1pm  Sunkist Invitational   1.0/3
         3/5/94    TBS  5-6:00pm   Mobil Indoors          0.8/1.9
         2/12/95   ESPN 12:30-2pm  Sunkist Invitational   0.9/2
    

    Print | Tags: ESPN, Media, TBS/TNT, Time Warner, Walt Disney
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug