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The NFL will launch "NFL Sideline," during the week of April 17, making it the first pro league with a site on the World Wide Web. The site will allow fans real-time access to NFL draft coverage and interaction with each team. The site is being built by Adam Curry's OnRamp of New York. There are currently no sponsors, but the NFL is considering sponsorship development (AD AGE, 3/27). According to Terry Lefton in BRANDWEEK, the Web site "brings into question the NFL's existing agreement with the Prodigy on-line service, which expires this year." With NFLP looking to fill its computer category and Microsoft launching its own on-line service, the on-line category could be part of an overall computer sponsorship agreement (BRANDWEEK, 3/27 issue). KUDOS: AD AGE named the NFL one of their five finalists for "1994 Promotional Marketer of the Year" for its marketing of its 75th season. Other finalists: Coca Cola, Disney, Sega and Taco Bell (NFL).
Cleveland and Dallas were the strongest NFL televised- metered markets in '94, based on Sunday afternoon local TV ratings. The two cities paced the nation, each averaging a 21.3 rating (NFL)....NBC received the most Sports Emmy nominations from the Nat'l Academy of Television Arts and Sciences with 22, six more than runner-up CBS which had 16. ABC and ESPN had 14 each, followed by Fox (9), HBO (8), The Disney Channel (5), TNT (4), NFL Films and MTV Sports (2) and CNN with one (Mult., 3/26).
USA Track & Field lists the ratings for its events that have appeared on ESPN and TBS (USATF) DATE NET/TIME PROGRAM RATING/SHARE 2/5/94 TBS 5-6:00pm Millrose Games 0.5/1 2/6/94 ESPN 1-2:30pm Mobil Invitational 1.0/3 2/20/94 ESPN 12:30-1pm Sunkist Invitational 1.0/3 3/5/94 TBS 5-6:00pm Mobil Indoors 0.8/1.9 2/12/95 ESPN 12:30-2pm Sunkist Invitational 0.9/2