SBD/27/Sponsorships Advertising Marketing

NEW TAMPA OWNERS TO THROW BUCCANEER BRUCE OVERBOARD?

     New Bucs Owner Malcolm Glazer plans to "ditch the
swashbuckler and orange and white colors that have graced Tampa
Bay's uniforms and helmets since the team's first season."  The
change will not take place in '95 since the league deadline for
logo change requests has passed.  Once the Glazers decide on new
colors and logo for '96, they must seek approval from the NFL
before September 1.  In Tampa, Nick Pugliese notes the team is
traditionally at the bottom of NFL merchandising sales (TAMPA
TRIBUNE, 3/25).
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Related Topics:

NFL, Tampa Bay Buccaneers

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