Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
The deadline for figure skaters to apply for reinstatement of their eligibility for the Int'l Skating Union (ISU) is this Saturday. And, what happens as the deadline nears "may may have a lot to do with how the figure skating shapes up" at the '98 Winter Games in Nagano. To "help sort out the situation," the ISU is "trying to persuade" Olympic gold medal winner Oksana Baiul to apply for reinstatement. If she fails to apply, it would leave the ISU without a "big-name women's star," possibly forcing the federation to "throw open" the Nagano Games to all skaters (Jody Meacham, SAN JOSE MERCURY NEWS, 3/36).
ACOG signed on home shopping network QVC as a licensee in early March to produce "at least nine hour-long, Olympic-themed sales pitches." The first of the shows, which aired on March 7, was very successful selling out its "entire inventory" of Olympic lapel pin sets "before the show aired." And, although neither QVC or ACOG would release sales figures, both parties "profess delight over the relationship." The network plans to "pick from hundreds of products" produced by some 80 ACOG licensees and 42 USOC licensees for each of its programs (Melissa Turner, ATLANTA CONSTITUTION, 3/26).
Sure Shot Int'l Inc. has been chosen to be the official supplier of basketball goals and equipment to the '96 Games in what is being deemed a "major marketing coup." Sure Shot President Harry Bachmann: "This gives us instant credibility. Anywhere in the world, the Sure Shot name will be recognized with the Olympics" (David Barkholz, CRAIN'S DETROIT BUSINESS, 3/26 issue).