SBD/24/The Back Of The Book

WHO'S INTERESTED IN HOCKEY, AND WHERE ARE THEY?

     The ESPN Chilton Sports Poll surveyed 4,041 U.S. residents
(age 12+) from January 17-March 13.  Respondents were asked to
indicate their level of interest in pro hockey.  The results are
broken down geographically.
QUESTION:  HOW INTERESTED WOULD YOU SAY YOU ARE RIGHT NOW IN
PROFESSIONAL ICE HOCKEY?
                                        NORTH
                     NORTHEAST    CENTRAL    SOUTH     WEST
     Very interested         13%          9%        6%       10%
     Somewhat interested     21          16        15        19
     A little bit            15          14        14        15
     Not at all              51          61        65        56
QUESTION:  ARE YOU MORE OR LESS INTERESTED IN PROFESSIONAL ICE
HOCKEY THIS YEAR AS COMPARED TO LAST YEAR?
                                         NORTH
                            NORTHEAST   CENTRAL    SOUTH    WEST
     A lot more interested     6%          5%        5%       8%
     More interested          14          12        11       15
     Same as last year        43          44        41       45
     Less interested          17          17        17       15
     A lot less interested    21          22        25       18
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